Brand Marketing Specialist

Key Responsibilities

1. Campaign Execution & Reporting

• Plan and execute driver/supply marketing campaigns across In-App, WhatsApp, IVR, SMS, and Email.
• Own CLM execution with reporting on key metrics to measure campaign effectiveness.
• Coordinate with city teams and cluster heads to ensure compliance with regional regulations.

2. Category Marketing

• Manage day-to-day communication strategy for Bike Taxi, Auto, and Cabs .
• Deliver consistent messaging across all supply channels to enhance engagement and retention.

3. CLM Management

• Manage and optimize driver app communications , ensuring relevant, timely updates and nudges.
• Create and execute customer app communication (PNs, WhatsApp, Email, SMS).

4. Content & Copy

• Write crisp, impactful content in Hindi & English for CLM campaigns and social media.
• Manage translations/adaptations ensuring language accuracy and brand tone.

5. Tools & Tech

• Work hands-on with CLM platforms such as MoEngage, CleverTap , and HTML-based templates.

6. Creative & Agency Management

• Collaborate with agencies to develop high-quality statics, videos, GIFs, and campaign assets .
• Ensure creative outputs are aligned with campaign objectives and brand guidelines.

7. Social Media & Community Building

• Ideate and execute creative strategies to grow driver community engagement on social media handles .
• Drive awareness and following through contests, influencer tie-ups, and UGC content .

Requirements

• 2–4 years of experience in brand / digital / supply marketing .
• Strong copywriting skills , with fluency in Hindi (spoken & written).
• Hands-on experience with MoEngage, CleverTap , or similar CLM tools.
• Ability to work with HTML-based templates for campaign deployment.
• Strong project management and agency coordination skills .
• Creative mindset with an eye for social media ideas and engagement strategies .