Brand Partnerships & Marketing Executive

Responsibilities:

• Identify and establish partnerships with key stakeholders, including businesses, influencers, and community organizations.
• Develop mutually beneficial sponsorship agreements that amplify brand awareness and drive business growth.
• Oversee sponsorships for events, trade shows, exhibitions, and community programs.
• Represent Nayatel at industry events, ensuring our presence is impactful and memorable.
• Evaluate the success of sponsorships and partnerships through metrics like brand reach, engagement, and sales impact.
• Plan and execute marketing initiatives such as print ads, billboards, radio/TV spots, outdoor advertising, and events.
• Ensure all campaigns align with our brand identity and resonate with our target audience.
• Collaborate internally to design captivating visuals, taglines, and messaging that stand out.
• Conduct city-wise analysis of campaign results to identify regional performance trends, optimize resource allocation, and tailor strategies to local markets.
• Work closely with internal teams to ensure cohesive messaging and alignment with overall business goals.
• Provide insights and recommendations based on market research, feedback from partners and customers, and city-specific performance data.
• Monitor campaign performance and analyze data to refine strategies and improve outcomes.
• Stay updated on industry trends and competitor activities to identify new opportunities for growth.

Requirements:

• 16 years of education
• Familiarity with the Pakistani market and an understanding of local consumer behavior, including regional preferences and cultural nuances across cities.
• Exceptional interpersonal and networking skills to build trust and rapport with diverse stakeholders.
• Strong negotiation skills to secure win-win deals and partnerships.
• Creative and strategic thinking to develop innovative marketing ideas.
• Excellent organizational skills to juggle multiple projects, meet deadlines, and maintain high-quality standards.
• A passion for connecting brands with communities and creating impactful experiences.
• The ability to interpret city-wise data and translate insights into actionable marketing strategies that drive results in specific regions.

Why Nayatel?

We provide:

• Challenging environment
• Open door policy
• Respect, dignity, and protection
• Training, mentoring, and coaching in soft and hard skills to transform you as a future leader
• Representation in external forums (University lecturers, advisory boards, etc.)
• Excellent rewards for out of the box thinker, doers, and implementers
• Equal opportunity, merit, and no Safarish culture

Hiring Procedure:

• CV shortlisting
• Initial interview
• IQ/Personality Assessment Tests
• Final interview
• Medical Screening
• Joining