Brand Strategist

Brand Strategist – Hashlogics

Location: Lahore (On-site )
Department: Marketing & Business Development
Experience: 2+ Years in Brand Strategy / B2B Marketing / IT Industry
Employment Type: Full-time

About Hashlogics

Hashlogics is a leading software development company delivering AI-powered solutions, custom web and mobile applications, and no-code/low-code platforms to clients around the world. We empower businesses to scale through innovation, performance, and cutting-edge technology.

Position Overview

We are looking for a Brand Strategist to join our dynamic team at Hashlogics.
In this role, you will work closely with the Business Development team to define, strengthen, and execute our brand strategy — shaping how Hashlogics is perceived in local and international markets.

The ideal candidate is a creative thinker with a data-driven mindset — someone who can translate insights into powerful brand narratives, strengthen our digital presence, and help position Hashlogics as a trusted global technology partner.

Key Responsibilities

• Develop and execute brand strategies that align with company goals and enhance market visibility.
• Work closely with the BD team to craft compelling brand messaging and communication strategies that attract clients and strategic partners.
• Conduct market research and competitive analysis to identify brand positioning opportunities and industry trends.
• Build and refine the company’s brand voice, tone, and storytelling framework for both B2B and B2C audiences.
• Ensure brand consistency across all touchpoints — website, social media, proposals, digital campaigns, and client communications.
• Collaborate with content, design, and marketing teams to develop campaigns, case studies, and client success stories that reinforce brand credibility.
• Evaluate the effectiveness of branding and awareness campaigns using data analytics and engagement metrics.
• Identify and develop strategic partnerships and visibility opportunities within the tech and business ecosystem.
• Recommend brand growth strategies that improve recognition, trust, and client engagement globally.

Requirements

• Bachelor’s degree in Marketing, Branding, Business, Communications, or a related field.
• 2+ years of experience in brand strategy, marketing, or communications — preferably in a software house or tech company.
• Strong understanding of B2B branding, audience targeting, and digital positioning.
• Excellent grasp of brand storytelling, tone, and identity building.
• Experience collaborating with sales or BD teams on marketing materials, proposals, and brand messaging.
• Analytical mindset — ability to interpret performance data and optimize strategies accordingly.
• Strong written and verbal communication skills.
• Familiarity with digital marketing tools (LinkedIn Campaign Manager, Meta Business Suite, analytics tools, etc.) is a plus.
• Creative thinker with a passion for innovation and strategic execution.

Why Join Hashlogics?

• Opportunity to shape the brand narrative of a fast-growing IT company.
• Collaborative environment with marketing, design, and BD professionals.
• Exposure to international clients and projects.
• Competitive salary and performance-based growth opportunities.
• A culture that values creativity, ownership, and results.

Job Type: Full-time

Pay: Up to Rs220,000.00 per month

Application Question(s):

• What is your Current Salary?
• What is your Expected Salary?
• What is your Notice Period

Work Location: In person