Branding & Marketing Head

Position Title: Head of Branding & Marketing

Department:Corporate Branding & Marketing – Park Corporates

Reports To: Managing Director

Location: Coimbatore

Employment Type :Full-time (Leadership Position)

Role summary

The Head of Branding & Marketing will lead the complete branding, communication, and marketing strategy for Park Corporates and its verticals—Park Infotech, Park Global HR, Park Travel, Park Intelli Solutions, and all future brands.

This leader will build Park Corporates into a strong parent brand, unify brand identity across all companies, and drive marketing growth, digital presence, and customer engagement at a group level.

Key Responsibilities

1. Brand Strategy & Architecture

• Develop and maintain the brand identity, positioning, and guidelines for Park Corporates.
• Establish a unified brand architecture across all sub-brands.
• Oversee redesign and alignment of all websites with one consistent theme.
• Create and execute brand messaging, tone, taglines, and communication templates.

2. Corporate Marketing Leadership

• Build and lead the central marketing team for Park Corporates.
• Plan and execute group-wide marketing campaigns.
• Develop marketing SOPs, workflows, and brand usage standards.
• Lead creative direction for all visuals, videos, and digital content.

3. Digital Marketing & Social Media

• Own the digital presence for Park Corporates and all sub-brands.
• Develop 90-day and annual content marketing plans.
• Manage:
• SEO
• Social media
• Google ads
• LinkedIn campaigns
• Meta and Instagram ads
• Email marketing
• Online reputation management

4. Cross-Brand Collaboration

• Work with leaders of:
• Park Infotech
• Park Travel
• Park Global HR
• Park Intelli Solutions
• Understand each business unit’s goals and craft marketing strategies that drive lead generation and sales for each vertical.

5. Corporate Communications

• Build Park Corporates as a trusted, premium parent brand.
• Manage internal and external communications.
• Develop corporate presentations, brochures, and brand videos.
• Oversee PR, press releases, media relationships, and events.

6. Lead Generation & Growth

• Build performance marketing funnels.
• Optimize marketing spend and ROI.
• Set KPIs and track campaign effectiveness.
• Initiate and manage partnerships, influencers, associations, and corporate tie-ups.

7. Leadership & Team Development

• Hire and manage a team of designers, digital marketers, content writers, and brand executives.
• Lead vendor relationships with agencies, photographers, and video production companies.
• Mentor teams to build a high-performance marketing department.

Educational Qualifications and Experience

Mandatory

• 7–15 years of experience in branding, marketing, or corporate communication.
• Proven experience leading brand-building initiatives.
• Strong knowledge of digital marketing tools, SEO, ads, and analytics.

Preferred

• Experience in multiple sectors (IT, HR, Travel, SaaS) is a big plus.
• Experience working in corporate groups or multi-vertical companies.
• Strong creative thinking and storytelling ability.
• Ability to manage multiple brands under one umbrella.

Education

• MBA in Marketing / Branding / Digital Marketing (preferred but not mandatory).
• Certifications in digital marketing, branding, or communication is a bonus.

Key Skill requirement

Branding Skills

• Brand identity development
• Brand architecture
• Creative direction
• Messaging & storytelling
• Visual communication

Marketing Skills

• Digital marketing, SEO & SEM
• Social media strategy
• Google + Meta ads
• Lead generation
• Content strategy
• Marketing automation
• Analytics & reporting

Leadership Skills

• Team building
• Project management
• Cross-functional collaboration
• Vendor management
• Budget management

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Experience:

• Digital marketing: 7 years (Required)

Work Location: In person