Branding Specialist

Position Overview:
The Branding Specialist is responsible for developing and maintaining a strong brand identity across all platforms. This role ensures that the brand’s voice, visual elements, and messaging are consistent and resonate with target audiences.

Key Responsibilities

• Develop and implement brand strategies aligned with company goals.
• Create and maintain brand guidelines for tone, design, and messaging.
• Collaborate with marketing, design, and product teams to ensure brand consistency.
• Monitor market trends and competitor branding strategies.
• Manage brand-related campaigns and evaluate their effectiveness.
• Oversee visual identity across digital and print media.
• Conduct brand audits and recommend improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in branding, marketing, or design.
• Strong understanding of brand positioning and storytelling.
• Excellent communication and project management skills.
• Proficiency in design tools (Adobe Creative Suite) and digital marketing platforms.

Preferred Skills

• Experience with social media branding and content creation.
• Knowledge of SEO and digital analytics.
• Ability to work cross-functionally and manage multiple projects.

Job Type: Part-time

Pay: $50,000.00 - $59,911.43 per year

Expected hours: 25 per week

Work Location: Remote