BTL Marketing Manager

We’re Hiring: BTL Marketing Manager | Organic Mandya

Are you passionate about building impactful on-ground brand experiences?

Do you enjoy creating meaningful customer engagement through innovative BTL strategies?

If yes — we’d love to connect with you!

Position: BTL Marketing Manager

Location: Hyderabad

Experience: 4–8 years (FMCG/Retail preferred)

Key Responsibilities

* Plan and execute BTL campaigns, in-store activations, sampling, and events.

* Manage POS branding, visual merchandising, and retail-level visibility.

* Coordinate with vendors/agencies for branding, fabrication, and event execution.

* Lead field teams and promoters with clear briefing and performance tracking.

* Analyse competition activities and market trends for continuous brand improvement.

* Collaborate with Sales, Operations, and Product teams for seamless delivery.

* Manage budgets and ensure strong ROI on all BTL initiatives.

* Prepare performance reports and insights for management.

What We’re Looking For

* Strong experience in BTL/activation management (FMCG/Retail preferred).

* Excellent vendor negotiation and on-ground execution skills.

* Ability to lead field teams and manage multiple projects.

* Creative, agile, and strong problem-solving abilities.

* Good communication and stakeholder management skills.

What You’ll Gain

* Hands-on experience in building and executing high-impact BTL strategies.

* Opportunity to work directly with leadership and influence brand visibility.

* Exposure to end-to-end campaign management — planning to execution.

* Learning across retail operations, customer behaviour, and market dynamics.

* Ownership-driven environment with room for innovation and creative ideas.

* Be part of a fast-growing organic FMCG brand making a positive difference.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person