Business Analyst

We are looking for a motivated and detail-oriented Business Analyst to join our team. The role focuses on analyzing website performance, improving customer conversion rates, and collaborating with UI/UX teams to enhance user experience. This is ideal for individuals with strong analytical skills and an interest in driving business growth through data insights and process improvements.

• Analyze website user journeys to identify drop-off points and conversion barriers.
• Conduct competitor analysis, including UI/UX evaluation, and recommend improvements.
• Suggest actionable strategies to optimize membership plan pages and product pages for higher conversions.
• Collaborate with UI/UX designers to implement recommended design improvements (BA will analyze and track results; mockups/design handled by UI team).
• Measure before-and-after conversion performance to validate the impact of changes.
• Support the design and implementation of customer acquisition funnels and strategies.
• Prepare reports and dashboards to track KPIs, user behavior, and campaign performance.
• Work closely with marketing and development teams to streamline processes and improve engagement.
• Assist in preparing business cases for new growth initiatives and retention strategies.
• Maintain detailed documentation of processes, insights, and recommendations.

• Strong analytical thinking and attention to detail.
• Proficiency in Microsoft Excel, Google Sheets, and basic data tools.
• Understanding of conversion funnels, user journey mapping, and growth metrics.
• Ability to interpret UI/UX best practices and recommend data-backed improvements.
• Good written and verbal communication skills.
• Basic knowledge of SQL and visualization tools like Power BI or Tableau is a plus.
• Familiarity with A/B testing and analytics tools (Google Analytics, Hotjar, etc.) preferred.
• Ability to work in a fast-paced environment and coordinate across teams.

• Bachelor's degree in Business Administration, Analytics, Data Science, Economics, Statistics, Computer Science, or a related field.

• 0 to 1 year of experience.

• A growth-driven environment with experienced mentors.
• Hands-on experience in real-time projects and business decision-making.
• Opportunities to contribute to impactful marketing and acquisition strategies.
• Career progression based on performance and skill development.

9 AM to 6 PM (Mon to Fri)