Business Analyst

Role Overview for Business Analyst:

We are seeking a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C/D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities:

• Data-Driven Insights: Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.
• Product Performance Analysis: Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.
• Experimentation & A/B Testing: Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features. Use data from A/B tests to make data-driven decisions and optimize the product.
• User Behaviour Analysis: Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.
• Cross-Functional Collaboration: Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.
• Strategic Planning: Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.
• KPI Management: Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.
• Market Research: Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.
• Process Improvement: Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring:

• Experience: 2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.
• Analytical Excellence: Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.
• User-Centric Mindset: A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.
• Technical Proficiency: Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience in Agile methodologies.
• Strong Communication: Ability to distil complex information into clear, actionable insights for diverse stakeholders.
• Proactive Attitude: Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.
• Adaptability: Comfortable navigating and excelling in a rapidly evolving, high-growth environment.