Role Summary
Drive company brands’ commercial growth in international markets outside Saudi Arabia. This role is accountable for market development, distributor/partner management, pricing and trade terms, sales forecasting, and achieving revenue/profit targets. Must possess solid working knowledge of export documentation, trade compliance basics, and supply chain constraints to design commercially viable plans and coordinate effectively with internal operations teams.
Job Responsibility:
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Identify, evaluate, and prioritize export markets; build 12–24‑month market plans (portfolio, price positioning, channels, and trade investments).
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Conduct category, competitor, and pricing analyses; recommend route-to-market (distributors, agents, key accounts).
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Source, onboard, and manage distributors/agents; set annual sales targets, trade terms, and joint business plans (JBPs).
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Lead quarterly business reviews; monitor sell‑in/sell‑out, trade stock health, and activation calendars.
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Own pricing architecture, margins, and trade spend ROI; design promotions and activation plans aligned to brand strategy and seasonal peaks (e.g., Ramadan).
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Prepare rolling demand forecasts in collaboration with Demand Planning; maintain accuracy.
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Negotiate commercial agreements (payment terms, exclusivity, territories, performance clauses).
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Ensure contracts reflect
Incoterms
, minimum order quantities, and required customer service standards; escalate operational clauses to Supply Chain/Legal as needed.
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Localize brand calendars and POSM; secure listings and visibility; co-create promotional plans with distributors.
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Work closely with Supply Chain, Finance, Legal, and Regulatory to align lead times, minimums, and documentation.
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Deliver monthly sales dashboards: revenue, GM%, forecast accuracy, distributor compliance, OSA (on-shelf availability), activation scorecards.
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Accountable for coordination and commercial feasibility only, ensuring plans can be executed by Operations/Logistics.
Required Qualifications:
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Bachelor’s degree in business or related field.
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5–8 years
in export
sales
for FMCG or consumer goods, with proven distributor management experience.
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Hands on experience in managing principals/suppliers.
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Strong commercial acumen (pricing, P&L, trade terms) and negotiation skills.
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Working knowledge of export fundamentals: Incoterms, documentation types (invoice, packing list, COO), regulatory labeling, and lead-time constraints (to coordinate effectively).
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Willingness to travel internationally
30–40%
.