Business Development & Sales Manager UAE

JUST Snacks is redefining what healthy snacking can be.

We’re a fast-growing food startup based in Dubai, creating indulgent yet wholesome snacks made with real ingredients. Whether it’s our protein truffles or delicious spreads, our mission is simple: to make nutritious choices craveable. We believe guilt-free doesn’t have to mean joy-free; and every bite should be something you look forward to.

As we expand across the UAE and beyond, we’re looking for a sales-driven hustler with strong HORECA experience; someone who knows how to get our products onto menus, behind counters, and into the hands of consumers through the region’s most loved cafés, restaurants, and hotels.

If you’re passionate about food, wellness, and building meaningful B2B relationships from the ground up, this role is for you.

Key Responsibilities:

Business Development & Partnerships

• Identify and secure new HORECA (and retail) clients : Target cafés, restaurants, hotels, and catering partners that align with JUST Snacks’ positioning.
• Grow and manage key accounts : Build strong relationships with purchasing managers, chefs, and F&B directors to ensure repeat business and consistent brand visibility.
• Negotiate and close deals : Handle pricing, listings, and contracts to drive sales growth and secure long-term supply partnerships.
• Expand brand visibility in on-premise channels : Ensure JUST Snacks has strong shelf and menu presence across premium HORECA outlets.
• Monitor the market : Track competitor activity, menu trends, and emerging opportunities in the healthy food space.

Event Marketing & Execution

• Plan & Coordinate Events : Lead the planning, organization, and execution of brand activations, corporate events, wellness workshops, and community-building initiatives.
• Collaborate on Event Content : Work with creative teams to develop engaging content for events, including workshops, pop-ups, and fitness-related activations.
• On-the-Ground Execution : Be present at events to ensure seamless execution, manage logistics, and provide direct support to partners and attendees.
• Drive Attendance & Engagement : Use digital marketing, influencer partnerships, and targeted outreach to increase awareness and attendance at events.

Reporting & Analysis

• Track & Report Key Metrics : Regularly report on partnership performance, event success, social media engagement, and content performance to evaluate the effectiveness of campaigns.
• Analyze Market Trends : Track and analyze market trends, customer behavior, and competitor activity to adapt and refine strategies.

Other Responsibilities

• Collaborate Across Teams : Work closely with the marketing, sales, and product teams to ensure alignment of business development efforts with overall brand strategy.
• Embrace the Start-up Culture : Take initiative, wear multiple hats, and contribute to the growth and success of the team and company.

Requirements:

• Experience : 1–3 years of proven sales or business development experience within the HORECA or FMCG sector (healthy food or snacks preferred).
• Network : Established connections within Dubai’s café, restaurant, or hospitality scene are a strong plus.
• Negotiation skills : Confident in pitching, negotiating listings, and closing B2B deals.
• Communication : Excellent interpersonal, presentation, and relationship-building skills.
• Entrepreneurial mindset : A proactive, hands-on self-starter comfortable working in a fast-paced startup environment.
• Passion : A genuine love for food, health, and wellness.
• Mobility : Must be willing to travel across the UAE for client visits and events.