Business Growth & Client Success Manager
(Media, Marketing & Lead Generation)
Role Objective
Drive sustainable business growth by generating qualified B2B leads, converting prospects into long-term clients, managing client relationships, coordinating with the Xylex delivery team, and increasing recurring revenue.
This role is focused on business growth and client success, not just digital marketing.
Key Responsibilities
1. Lead Generation (40%)
- Generate qualified B2B leads across the UAE.
- Prospect companies through LinkedIn, email, networking, referrals, and outbound campaigns.
- Coordinate with the Xylex marketing team on lead generation campaigns.
- Build relationships with business owners and decision-makers.
- Schedule meetings for the management team.
- Maintain and update the CRM and sales pipeline.
KPIs
- 80–120 qualified leads per month
- 25–30 client meetings per month
- Minimum 10 proposals submitted per month
2. Sales & Business Development (25%)
- Understand client requirements and business challenges.
- Present Xylex's services professionally.
- Prepare proposals, quotations, and commercial offers.
- Follow up consistently until deal closure.
- Negotiate commercial terms.
- Identify opportunities for cross-selling and upselling.
Services
- Branding
- Website Development
- Digital Marketing
- SEO
- Social Media Marketing
- AI Solutions & Automation
- Lead Generation
- Corporate Photography & Videography
- Performance Marketing
3. Client Success & Relationship Management (20%)
After a client is onboarded:
- Conduct project kickoff meetings.
- Gather project requirements.
- Coordinate with internal teams (design, development, marketing, production).
- Provide regular project updates.
- Manage client communication and feedback.
- Ensure timely project delivery.
- Identify renewal and upselling opportunities.
Goal: Clients should never feel they have to chase Xylex for updates.
4. Marketing Coordination (10%)
Work closely with the internal marketing and creative team by:
- Sharing market insights and campaign ideas.
- Providing customer and industry feedback.
- Reviewing campaign performance.
- Recommending improvements.
- Identifying emerging industries and business opportunities.
Note: This role is not responsible for creating graphics, editing videos, or managing social media content.
5. Reporting & Performance (5%)
Prepare weekly and monthly reports covering:
- Leads generated
- Meetings completed
- Proposals submitted
- Deals won
- Pipeline value
- Revenue forecast
- Client satisfaction
- Follow-up status
Candidate Requirements
Experience
- 3–5+ years of UAE experience.
- Experience in a digital marketing, media, branding, or creative agency.
- Proven B2B sales and business development experience.
- Existing UAE business network is highly preferred.
Skills
- Excellent English communication (written and verbal).
- Arabic is an advantage.
- Proposal and quotation preparation.
- Client presentations.
- CRM software (HubSpot, Zoho, Salesforce, etc.).
- LinkedIn Sales Navigator.
- Microsoft Office / Google Workspace.
- Negotiation and relationship management.
- Strong organizational and follow-up skills.
Ideal Personality
The ideal candidate should be:
- Confident communicating with CEOs and business owners.
- Self-driven and proactive.
- Commercially minded.
- Professional and presentable.
- Highly organized.
- Excellent at follow-ups.
- Results-oriented.
- Comfortable working toward revenue and sales targets.
Monthly KPIs
- 100 qualified leads
- 25 client meetings
- 10 proposals submitted
- 4–6 new clients acquired
- AED 150,000–300,000 in new business pipeline
- Minimum 90% client satisfaction score
- 95% on-time follow-ups
Compensation Structure
Basic Salary
AED 5,000–7,000 (based on experience)
Additional Benefits
- Mobile allowance
- Travel allowance (if applicable)
Performance Incentives
- 5–10% commission on the first project value (depending on service type and margin).
- 2–3% recurring commission on monthly retainer clients for the first 6–12 months to encourage long-term account management.
- Quarterly performance bonus for exceeding revenue and KPI targets.
Pay: AED5,000.00 - AED7,000.00 per month
Work Location: In person