Business Marketing Executive (On Contract)

Business Marketing Executive

Job Description:

As a Business Marketing Executive at CRISIL, you will play a pivotal role in planning, executing, and marketing our services and events across various sectors This position requires a versatile professional who not only excels in event management but also possesses strong marketing acumen and exceptional communication skills to effectively represent our brand to stakeholders.

Key Responsibilities:

• Event Planning and Execution:
• Plan, organize, and execute offline events such as conferences, seminars, and networking events across different sectors.
• Coordinate logistics, and ensure events run smoothly from conception to completion.
• Ideate and develop innovative event concepts and themes tailored to meet the objectives and preferences of diverse stakeholders. Co-create experiential client engagements and partner closely across internal functions to develop content.
• Stay abreast of emerging technologies and trends in event management, incorporating relevant tools and platforms to enhance event delivery.
• Stakeholder Engagement and Relationship Management:
• Act as a primary point of contact for clients, sponsors, vendors, and partners, ensuring their needs are met and expectations exceeded.
• Communicate effectively with stakeholders to articulate our brand message and value proposition.
• Marketing Strategy Implementation:
• Execute marketing strategies to promote business services, events, build alliances, and enhance brand visibility.
• Utilize digital marketing channels, social media, email campaigns, and partnerships to drive event attendance and engagement.
• Build and maintain strong relationships to foster long-term partnerships and business growth opportunities.
• Brand Representation and Presentation:
• Ensure consistent brand representation across all event materials and communications.
• Present our company and its services confidently and professionally at industry events, meetings, and presentations.
• Uphold our brand standards and values in every interaction, reinforcing our reputation as a leader in analytical services for financial institutions worldwide.
• Marketing Management
• Manage marketing efforts across events, alliances, industry bodies, communications, and digital strategies with a proven track record of generating excellent marketing outcomes
• Plan, create, and schedule engaging content across social media and website platforms. Monitor performance metrics and provide actionable insights to enhance audience engagement and brand visibility. Hands-on experience with SEO and website performance tools will be considered an added advantage.
  
  

Qualifications:

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• 2-3 years of experience of B2B marketing and communications
• Willingness to travel.
• Demonstrated expertise in developing and implementing marketing strategies.
• Excellent project management skills with the ability to manage multiple priorities and deadlines effectively.
• Strong interpersonal skills and ability to communicate effectively with diverse stakeholders and teams.
• Creative thinker with a passion for innovation and delivering exceptional event experiences.
• The ability to make quick decisions in a high pressure environment.
• Experience in crisis management would be very beneficial.