Business performance and Insights analyst

As our Business Performance & Insights Analyst, you will be the bridge between data and decision-making. You will be responsible for consolidating information from various departments including Marketing, Sales, Finance, and Operations to provide a unified, holistic view of business performance. Your primary mission is to build intuitive dashboards and deliver actionable insights that empower our leadership to make smarter, faster, and more impactful strategic decisions.

Key Responsibilities:

• Dashboard Development & Management: Design, build, and maintain interactive, user-friendly dashboards and reports using tools like Looker Studio and Power BI.
• Cross-Functional Data Consolidation: Integrate data from multiple sources (e.g., GA4, CRM, social media, sales databases, financial systems) to create a single source of truth for business performance.
• Performance Analysis & Insights: Go beyond reporting to analyze trends, uncover root causes, and identify opportunities for growth and efficiency across all departments.
• GA4 Expertise: Serve as the in-house expert on Google Analytics 4, managing implementation, configuration, and extracting deep insights on user acquisition, engagement, and conversion.
• Strategic Partnership: Partner with department heads and business leaders to understand their key challenges and provide data-driven recommendations to address them.
• Storytelling with Data: Translate complex data findings into clear, compelling narratives and visualizations that are easily understood by non-technical stakeholders.
• KPI & Metric Definition: Collaborate with teams to define, track, and refine key performance indicators (KPIs) that align with overall business objectives.

Who You Are:

• A proactive problem-solver who loves connecting the dots between different data points.
• Naturally curious, with a passion for finding the "why" behind the numbers.
• An excellent communicator who can explain technical concepts to a broad audience.
• Highly organized and able to manage multiple data streams and projects simultaneously.

Qualifications & Required Skills:

• Proven experience (2+ years) in a marketing analytics, business intelligence, or data analysis role.
• Expert-level proficiency in data visualization and BI tools, specifically Looker Studio and Power BI.
• Hands-on experience with Google Analytics 4 (GA4), including event tracking, conversion setup, and exploration reports.
• Strong SQL skills for data extraction and manipulation.
• Experience integrating data from various platforms (e.g., CRMs like Salesforce, GoHighLevel, advertising platforms, ERP systems).
• Solid understanding of marketing fundamentals and digital marketing channels.
• Strong analytical and statistical skills with a keen attention to detail.

Bonus Points For:

• Experience with a data warehouse (e.g., BigQuery, Snowflake, Redshift).
• Knowledge of statistical programming languages (R, Python).
• Experience with A/B testing and experimentation frameworks.

What We Offer:

• A competitive salary and comprehensive benefits package.
• The opportunity to have a direct and visible impact on the company's strategy and success.
• A collaborative and data-driven culture.

Job Type: Full-time

Pay: Rs120,000.00 - Rs180,000.00 per month

Work Location: In person