Campaign Deployment Executive

Systems Limited is looking for a Campaign Deployment Executive. The role focuses on supporting campaign planning, analyzing performance, and collaborating with internal and external stakeholders to ensure effective brand and trade deployment.

• Effective Campaign Planning based on Data led insights: run analysis and prepare data led recommendations to the campaign planning to create value within targeted segments and growth areas. Contribute to the development of related activation plans.
• Evaluate Performance: Assess performance against brand and activation critical metrics. Analyses challenges and opportunities within FMC portfolio, formulating recommendations to address issues and drive value growth.
• Track Budget Effectively: Mange spend effectively always linked to effectiveness of activities
• Analyse pre-defined goals and KPIs for evaluating the efficiency and effectiveness of touch point utilization. Track ongoing results to ensure alignment with objectives.
• Collaborate with insights teams in capturing the required information and achieving required cuts of the Data
• Enhance Market Understanding: Develop a deep understanding of key markets, consumer needs, market segmentation, and competitive activity to improve the effectiveness of brand and trade deployment plans.
• Build Effective Working Relationships: Cultivate strong relationships with both internal and external stakeholders to ensure the successful delivery of business objectives.
• Support Team Collaboration: Facilitate effective teamwork across all sub-functions within the project, ensuring seamless collaboration and coordination.

Experience Required

• 3-5 years working experience, in Marketing and/or similar roles in FMCG organization.
• Strong communication and interpersonal skills
• Experience in Trade Marketing including trade visibility and retailer loyalty programs is advantageous.
• In Market Expertise: Deep understanding of market dynamics and challenges, with experience in brand or A&TMD roles.
• Solid understanding of Insights principles to inform campaign strategies and product development.
• Knowledgeable in Advertising, Sales, and Marketing.
• Excellent understanding of the full marketing mix.
• Highly creative with the ability to think outside the box.
• Skilled in identifying target audiences and devising engaging campaigns.
• Proven ability to develop effective brand and marketing strategies.
• Advanced communication and interpersonal skills.