Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:BTech/BCA
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? • Maintain campaign calendar with real time status of campaigns and go live status. • Ensure timely completion of tasks and requests • Escalate risks as per the escalation matrix defined • Identify gaps and areas for improvement in execution processes and propose improvement solutions • Build and manage dynamic and static segments for campaigns across multiple channels (email, SMS, push notifications, etc.). • Analyze customer data to identify patterns, behaviors, and opportunities for personalized targeting. • Ensure data accuracy and compliance while creating audience lists for campaign execution. • Work closely with data engineering and analytics teams to optimize data flows and improve segmentation logic. • Document processes and maintain best practices for audience selection and segmentation. The role requires for you to have a good understanding of digital marketing, email marketing and technologies like Simon Data & SQL
What are we looking for? • Hands on experience on SQL to perform data extraction, for querying and validating data. • Execution experience in database marketing, experience working in high pressure environments. • 3-4 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client. • Strong understanding of customer segmentation, audience targeting, and personalization strategies. • Hands-on experience with SimonData or similar CDP (Customer Data Platform) tools. • Analytical mindset with the ability to interpret data and provide actionable insights. • Familiarity with marketing automation platforms and campaign management workflows. • Excellent communication and collaboration skills to work with cross-functional teams. Detail-oriented with strong organizational and problem-solving abilities. • SQL
Roles and Responsibilities: • In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work

BTech,BCA