Key Responsibilities
- Design and execute drip campaigns across SMS, WhatsApp, Email, and RCS.
- Collaborate with clients to understand objectives, target audience, and messaging requirements.
- Ensure campaigns are compliant with platform and regulatory guidelines. Configure campaign workflows within the 1ngage platform.
- Manage campaign triggers, scheduling, and customer journeys for maximum impact.
- Track and analyze campaign performance (delivery, open rates, CTR, conversions, ROI).
- Optimize targeting, messaging, and channel mix for better results.
- Act as the primary point of contact for clients regarding campaign updates and performance.
- Provide insights and recommendations through weekly/monthly performance reports.
- Work closely with product, sales, and support teams to ensure smooth delivery ofcampaigns.
- Share feedback to improve platform features and campaign efficiency.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 1–5 years of experience in campaign management / digital marketing / CRM /marketing automation.
- Proficiency in campaign analytics and reporting.
Job Type: Full-time
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person