Category Manager (Corporate & LMT)

Category Manager – Corporate & LMT (Modern Trade)

Location: Karachi
Company: Bluebird Technologies
Job Type: Full-Time

You’ll manage our product categories across major modern trade accounts—supermarkets, hypermarkets, LMT chains, and corporate clients. Your work will cover listings, pricing, promotions, product visibility, and day-to-day coordination with both internal teams and store teams. The goal is simple: grow sales, improve availability, and strengthen our presence in modern trade.

Key Responsibilities

1. Category Strategy & Planning

• Build and execute category plans aligned with company targets.
• Analyze sales trends, margins, and market data to identify opportunities.
• Recommend SKU additions, removals, and assortment improvements.

2. Product Listing & Induction

• Handle the complete listing process for new SKUs across supermarkets and LMTs.
• Prepare and submit all documentation (listing forms, barcodes, rate lists, codes, artwork approvals).
• Coordinate with supply chain and finance for pricing, item creation, and commercial terms.
• Plan and support in-store launch execution for new products.

3. Merchandising & In-Store Execution

• Define assortments and planograms for each account.
• Ensure on-shelf availability, correct pricing, visibility, and placement of SKUs.
• Guide merchandisers and field teams to deliver strong store execution.
• Visit stores regularly to check compliance and competitor activity.

4. Promotions & Trade Marketing

• Plan and execute promotions and visibility campaigns with trade marketing and sales.
• Negotiate space such as end caps, gondolas, checkout displays, and special placements.
• Support Joint Business Plans (JBPs) with key LMT customers.
• Track promotional performance and recommend improvements.

5. Commercials, Pricing & Inventory

• Manage pricing, discounts, and trade terms within policy.
• Coordinate forecasts with supply chain to prevent stock-outs and reduce expiries.
• Review ageing, slow movers, and stock levels at store and DC level.

6. Cross-Functional Coordination & Reporting

• Collaborate closely with sales, supply chain, trade marketing, finance, and marketing.
• Prepare weekly/monthly reports on performance, promotions, and planogram execution.
• Present category insights and recommendations to management and key customers.

Requirements

• Bachelor’s degree (Business/Marketing/Commerce preferred); MBA is a plus.
• 3–5 years of experience in FMCG or retail (Category Management, Modern Trade, Trade Marketing, or Key Accounts).
• Strong understanding of Pakistan’s modern trade landscape (supermarkets, LMT chains, corporate accounts).
• Solid command of Excel/Sheets and comfort with sales data and analysis.
• Strong negotiation, presentation, and communication skills.
• Ability to manage multiple accounts, priorities, and deadlines.
• Willing to travel for store visits.
• Fluency in English and Urdu.

Job Type: Full-time

Work Location: In person