Category Manager (Spirits)

KEY RESPONSIBILITIES:

Portfolio Management s Performance Analysis:

§ Own the spirits category PCL, pricing strategies, demand planning and

§ forecasting.

§ Prepare and analyze monthly sales, depletion reports and inventory levels to

§ inform strategic decisions.

§ Assess new product performance and generate insights to support business

§ growth.

§ Conduct weekly market and competitor analysis to identify opportunities and

§ risks.

§ Maintain and refine the spirits portfolio based on market trends, consumer

§ preferences and sales data.

§ Monitor and manage slow-moving spirits, developing strategies for increased

§ sales or delisting as necessary.

§ Support pricing strategies, ensuring competitive and profitable price points.

§ Advise on delisting underperforming products and managing overstock issues.

Product Sourcing s Supplier Relations:

§ Identify, source and evaluate new spirits products aligned with industry trends

§ and customer demand.

§ Request pricing information, present new products for consideration and

§ negotiate supplier terms.

§ Maintain effective communication with suppliers to ensure product availability

§ and accurate information.

§ Evaluate the sustainability, authenticity and market relevance of new spirits for

§ long-term inclusion.

Markets Customer Engagement:

§ Lead and organize spirits tastings, masterclasses and promotional activations to enhance customer engagement.

§ Develop and implement strategies for both on-trade and off-trade activities, increasing brand visibility.

§ Play a key role in creating and updating spirits lists, along with facilitating spirits education initiatives.

§ Organize and lead spirits events to promote offerings, foster loyalty and increase sales.

§ Engage directly with clients to address inquiries, gather feedback and improve customer experience.

Sales/ Business Development Support:

§ Collaborate with Heads of Departments to incorporate the spirits portfolio into their sales and marketing initiatives.

§ Support sales teams with spirits list/menu development and trade proposals.

§ Lead retail merchandising efforts to optimize product presentation and sales opportunities.

Training s Staff Development:

§ Provide regular spirits training sessions for sales and retail staff to improve product knowledge and sales techniques.

§ Ensure staff are well-equipped to educate and engage customers about spirits offerings.

Reporting s Data Management:

§ Deliver accurate reporting via Salesforce/CRM and BI dashboards such as Power BI/Tableau.

§ Track market and competitor activities, providing insights and strategic recommendations.

§ Regularly analyze sales and inventory data to refine strategies and enhance portfolio performance.

Other Responsibilities:

§ Undertake any additional duties necessary to support business growth.

§ Continually develop the spirits portfolio to stay ahead of industry trends and customer preferences.

REQUIREMENTS

§ 5+ years in spirits/category management or related commercial roles (GCC experience preferred)

§ Strong commercial acumen: pricing, margins, stock C depletion control Extensive knowledge of spirits, including premium brands, craft spirits and emerging categories

§ Confident presenter and trainer, capable of engaging staff and customers

§ Proficient with Salesforce/CRM, Power BI/Tableau, and Excel

Job Type: Full-time

Pay: BD600.000 - BD1,000.000 per month

Work Location: In person