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CE Retail Marketing and Field Force Manager

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Position Summary
Set strategy and guideline for field force management and lead to implement those strategies and guideline in accordance with the local situation.
Role and Responsibilities
  • Develop and execute the In-house share with the retailers to grow sales with key accounts.
  • Plan and manage RM budget and sales support requests to enhance our brand Look & Feel and Retail display plan & audit.
  • Support sales representatives in the field, attending private seasonal product launches to determine the product knowledge level needed and product strategies.
  • Design and execute turnkey programs for retailers utilizing our marketing materials & campaigns to push the sales through the account-based propositions.
  • Manage catalogue and price list production.
  • Develop with Corporate Marketing Team the renovation & expansion plan yearly & quarterly.
  • Implement the development and sourcing of sales promotion contents and training contents/tools for enhancing field force's sales capability.
  • Training Plan Overseeing and follow-up.
  • Introduce and drive the digital transformation of Samsung CE Retailing and promoters' engagement and operational process.
  • Leading the Techis, their reviews and strategy formulation, coordination and collaboration.
Skills and Qualifications
  • Typically requires at least 12 years of experience in Trade Marketing & Retail Management preferably in Consumer Electronics industry.
  • Strong Communication and Leadership skills.
  • Strong Analytical and reporting skills.

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