CEMEA Channel Strategist

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners' marketing, advertising and customer experience. They will combine a deep understanding of brand and business opportunities both within Apple and our partners’ organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business.

Description

The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. This role focuses on designing initiatives that scale to partners in markets across CEMEA. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store. This is a partner-facing role involving regular collaboration with key external partners.

Responsibilities

• Partnering with Partner Comms, Channel, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work
• Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand
• Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement
• Implementing measurement frameworks and ways to analyse and optimise the success of initiatives
• Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus
• Building relationships and demonstrate influence with diverse and senior stakeholders
• Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success
Participating in cross-functional annual planning to define opportunities in channel that support organizational goals

Minimum Qualifications

• 10+ years experience in a strategic role at a brand or agency
• Deep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditional
• Proven track record of connecting business and marketing objectives with effective customer-facing solutions
• Strong communication skills, with the ability to write and deliver a clear and actionable brief
• Experience in understanding, interrogating and distilling data and insights from a broad range of sources
• Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations
• Fluency in English is required

Preferred Qualifications

• Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity
• History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives
• A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities
• Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options
• Highly collaborative with the agility to lean into and build on diverse viewpoints
BA or BS degree in relevant major is useful.

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