Digital Marketer

About Us

City Smart Adventure is one of Dubai’s leading tourism companies, specializing in desert safaris and city tours across the UAE. We are seeking an experienced and data-driven Digital Marketing Specialist to manage our online advertising and SEO efforts.

Key Responsibilities

• Plan, execute, and optimize marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and SEO channels.
• Develop integrated digital strategies to meet growth and sales targets.
• Manage budgets, analyze campaign performance, and maximize ROI.
• Conduct keyword research, content planning, and competitor analysis.
• Collaborate with design, content, and development teams to align marketing initiatives.
• Stay up to date with the latest marketing trends, tools, and platform updates.

Required Expertise

Google Ads

• Expertise in Search, Display, Shopping, and YouTube Ads.
• Strong skills in keyword research, audience targeting, and ad copywriting.
• Proficient with GTM and GA4 for conversion tracking.
• Hands-on experience with bidding strategies (Target CPA, ROAS, Maximize Conversions).
• Skilled in A/B testing, remarketing, and dynamic ad campaigns.
• Experience using SEMrush, SpyFu, or SimilarWeb for market insights.

Meta Ads (Facebook & Instagram)

• Skilled in campaign setup across all funnel stages — awareness to conversion.
• Strong understanding of custom & lookalike audiences and interest targeting.
• Proficient in Meta Pixel and Conversion API (CAPI).
• Creative with ad visuals, copywriting, and storytelling.
• Experience in retargeting, A/B testing, and scaling budgets.
• Proven track record in achieving high ROAS and lead generation.

SEO

• On-Page SEO: Meta tags, internal linking, and keyword optimization.
• Local SEO: GMB optimization, local citations, and map ranking.
• Off-Page SEO: Link building, guest posting, and outreach.
• Technical SEO: Site audits, schema markup, and index management.
• Content Strategy: SEO-driven content planning using tools like SurferSEO or Clearscope.

Preferred Skills

• Strong analytical and reporting skills.
• Experience in tourism or hospitality marketing is a plus.
• Excellent communication and time-management skills.
• 1 year of experience in the field with a proven track record of results is preferred.

Compensation

• Competitive salary based on experience.
• Visa and insurance provided by the company.

Job Type: Full-time

Pay: From AED2,500.00 per month

Ability to commute/relocate:

• Dubai International City: Reliably commute or planning to relocate before starting work (Preferred)