Channel Marketing Activation Lead

ABOUT YOUR NEW JOB

Identifying business opportunities for the sales channel based on analyses and knowledge of consumer and buying occasions, and the behavior of customers and competition in the channel. Planning and developing strategies, tactics, and goals for the trade channel’s immediate consumption to capitalize on established business opportunities and achieve the set goals.

ABOUT YOUR NEW JOB RESPONSIBILITIES

• Planning, development, and execution of plans of promotional activities for the sales channel: entry into new sales facilities to activate the CCHBC range; cooperation with the sales department for the purpose of preparing the season, activating opportunities 24/7 in facilities through different types of materials.
• Regular market tour; an overview of prices, packaging, presentation of products, equipment, and promotional activities of CCHBC and competition.
• Active participation in negotiations with customers. An average of 2 out of 5 working days are spent in the field.
• Execution of the annual plan of promotional activities in the channel of the store’s immediate consumption:
• Managing the execution of all planned activities effectively and in a timely manner;
• Ensuring the full participation of relevant sales representatives in all planned promotional activities through constant communication;
• Ensuring the timely availability and availability of all planned elements for the purpose of achieving the planned objectives in the trade channel;
• Ensuring the production of promotional materials;
• Budget control (DME) planned for the trade channel;
• Continuous focus on effective cost management with the aim of return on investment. Proactively finding new and innovative ways of activation.
• Administrative tasks related to creating requests for purchase orders, tracking the status of order approvals, monitoring budgets monthly, quarterly, annually.
• Support in the planning, preparation, and realization of the CAPEX budget, opening codes for marketing materials, communication with suppliers, planning and procurement of equipment for sales channels in coordination with sales channel marketing managers. Initiating and leading the process of opening suppliers, close cooperation with procurement.
• Full operational support for the marketing activation of special events.

ARE THSES YOUR SECERET INGRIDENTS

• University Degree in business related studies
• 5-7 years of experience in consumer goods marketing.
• Experience in commercial marketing, key customer area, or operational sales)
• Previous experience in Trade marketing
• Previous experience in developing strategic plans for customers, channel, key customers or other business participants.
• Proactivity and ability to achieve results within set time frames.
• Results orientation, previous experience in working on important projects.
• Establishing quality relationships
• Creativity and innovative thinking
• Professional conduct in accordance with business ethics
• Presentation and negotiation skills
• Strong commercial approach
• Analytical skills.
• English fluency is a MUST

HOW WE WILL SUPPORT YOU

• You’ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.
• International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
• 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
• Competitive remuneration and social package

ABOUT YOUR NEW TEAM

We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.

We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.

We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.

And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP."

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.