Marketing Communication Specialist

Job Responsibilities:

• Plan and execute integrated marketing campaigns, ensuring alignment with the bank’s brand strategy and business objectives.

• Develop marketing materials, including brochures, presentations, newsletters, and digital content.

• Manage multi-channel campaigns, including ATL (TV, radio, OOH), BTL (POS, brochures), and digital (social media, email marketing, SEO).

• Work with internal stakeholders to ensure consistent messaging and branding across all communication materials.

• Assist in developing digital marketing strategies to increase customer engagement and lead generation.

• Coordinate content creation and posting schedules for social media platforms.

• Track and analyze digital campaign performance, providing recommendations for optimization.

• Support in media planning and buying to ensure maximum ROI.

• Coordinate with advertising agencies to develop creative assets.

• Monitor and report on campaign effectiveness.

• Bachelor’s degree in Marketing, Business or Communications.

• Required years of experience from 2-4 years in marketing field.