Assistant Brand Manager Marketing

Who we are?

Americana Restaurants is a leading restaurant operator and food & beverage platform in the MENA region. With a legacy that dates back to 1964, we’ve grown to represent and manage some of the world’s most beloved restaurant brands—including KFC, Pizza Hut, Hardee’s, Krispy Kreme, and many more—across over 12 countries. Our commitment to operational excellence, innovation, and customer satisfaction continues to drive our growth and success in the region.

As we expand, we're looking for passionate professionals who thrive in fast-paced, dynamic environments. If you're driven by purpose and motivated to make an impact, we'd love to have you on our team.

About the role

As an Assistant Brand Manager, you'll support the development and execution of strategic marketing plans to drive brand awareness, equity, and business growth. You’ll collaborate closely with cross-functional teams and external partners to bring compelling campaigns to life.

Key Responsibilities

• Assist in developing and executing annual brand marketing plans and campaigns.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities.
• Manage day-to-day brand operations including packaging, promotions, and digital presence.
• Work with media, creative, and research agencies to implement campaigns and track performance.
• Coordinate with internal teams (Sales, Trade Marketing, Product Development) to ensure brand consistency.
• Monitor KPIs and prepare performance reports to evaluate campaign effectiveness.
• Support product innovation and go-to-market strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5–7 years of experience in brand marketing, preferably in FMCG/Retail
• Proven experience managing campaigns from concept to execution.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication, storytelling, and stakeholder management skills.
• Ability to work cross-functionally and manage multiple priorities effectively.
• Fluency in English is a must

Why Join Americana Restaurants?

• Be part of a regional leader with a rich heritage and global partnerships
• Collaborate with dynamic, multicultural teams
• Enjoy opportunities for professional growth and development
• Work in an environment that values innovation, people, and performance