Marketing Team Leader

The Marketing Team Leader will drive merchant-focused marketing strategies and campaigns, ensuring our value proposition resonates with our merchant base. This role combines strategic planning, hands-on execution, and team leadership to increase merchant acquisition, retention, and engagement. He/she will work closely with Sales, Product, and Customer Service teams to ensure that our marketing is targeted, impactful, and aligned with business goals.

Key Responsibilities

• Lead the planning and execution of merchant-focused marketing campaigns across digital, print, and in-person channels.
  
• Develop communication strategies that clearly convey the benefits of our products and services to different merchants segments.
  
• Manage and mentor the marketing team, ensuring alignment with KPIs and deadlines.
  
• Coordinate with Sales and Partnerships teams to support merchant acquisition and retention initiatives.
  
• Oversee the creation of merchant-focused content, including brochures, email campaigns, case studies, and social media posts.
  
• Analyze campaign performance, market trends, and merchant feedback to optimize future initiatives.
  
• Maintain brand consistency and tone across all merchant communication touchpoints.
  
• Collaborate with Product Marketing to ensure merchants are informed about new features, updates, and promotions.
  
• Organize merchant events, activations, and training sessions to build strong relationships and drive loyalty.
  
• Willingness to work outside the office environment when needed — conducting market surveys, attending on-ground activations, and engaging directly with merchants.
  
  
  

Requirements

• Bachelor’s degree in Marketing, Business, or related field
  
• Excellent communication and presentation abilities (Arabic & English proficiency is a plus).
  
• Solid understanding of merchant needs, market trends, and competitive landscape.
  
• Proficiency in marketing tools (CRM, automation platforms, analytics tools, etc.).
  
• Creative thinker with strong analytical skills and a results-driven mindset.
  
• Proven track record in developing and executing merchant-facing marketing campaigns.
  
• 5+ years of marketing experience, preferably in fin-tech, payments, or merchant services.
  
• Strong leadership and team management skills.
  
  
  
  
  
  
  
  
  
  
  
  

Benefits

• Embark on an exciting journey with the Fin-tech Experts.
  
• Join a workplace that actively encourages and supports all talents.
  
• A support system where you have a safe place to voice your opinion, share feedback, and be your true authentic self.
  
• Join us in our mission to accelerate financial inclusion and make financial freedom accessible to all.