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Channel Marketing Engineer, IT Channel - Middle East

Dubai, United Arab Emirates

Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a new sustainable campus in Dubai, which will bring together our commercial, manufacturing, and support functions, providing room for future growth.

About Eaton

Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.

The Channel Marketing Engineer IT Channel - Middle East will assist the sales organization in a country with execution of channel marketing activities targeting Tier1 and Tier2 partners in-line with agreed key market segments, business strategy, target audiences as well as business and marketing plan. This role is a part of a broader community with Eaton focused on developing Eaton’s channel marketing capabilities.

The individual is responsible for working with Eaton channel sales team, marketing team, local distributors and selected resellers to activate EMEA partner programs & content as well as locally created marketing assets and campaigns.

The individual will work with the local sales organization and marketing team to support and assist the development of proper channel marketing plans targeting selected channel partner audiences to growth profitable channel business in the country.

What you’ll do:

Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country
Develop annual marketing business plans & quarterly marketing plans with key channel partners using partners´ MDF funds
Develop and deploy sales enablement and training programs for partners in cooperation with local field product managers and the sales team
Develop and deploy local incentives targeting local channel partners
Increase visibility of Eaton at main channel partners (POS materials, partners´ web-sites, partners´ email campaigns, partners´ events etc)
Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products
Systematically analyze channel marketing KPIs to support continuous improvement of channel marketing activities
Be the main contact for the local channel partners regarding Eaton related marketing topics
Be the main support for Eaton xRewards Loyalty Program

Qualifications:

Bachelor´s degree in Electrical Engineering
3+ years of related experience

Skills:

Good understanding of electrical products and technologie
Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
Marketing skills: knowledge and experience in demand generation, channel program management, loyalty programs
Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
Fluent in English
Knowledge of Arabic is an advantage
Experience in working with cross functional teams in a dynamic environment
Experience of working within a matrix organization
Relevant industry/sector experience
Must be a self-starter with energy and enthusiasm towards in a matrix team environment
Must be a team player, eager to cooperate and develop marketing further in cooperation with the colleagues from the same sales zone and other sales zones
Be flexible on working arrangements

What we offer you:

Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry
Work in a company that is commitment to Inclusion & Diversity and Sustainability
Annual mentoring program, Eaton University, a reward, and recognition system
Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide
Strong, agile and diverse team locally and globally
Strong processes and state-of-the-art systems and tool
Structured employee development processes, open feedback culture with development plans
Detailed induction support and well-structured onboarding
Balance your work and life with a hybrid worktime model

Living and Working in Dubai

Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world’s most exciting cities.

Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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