Channel Marketing Specialist

Company Profile

Cooler Master is dedicated to providing the best solutions to customers and aims at exceeding customers’ expectations. The three cornerstones of our business philosophy are innovation, speed, and customer satisfaction.

Our headquarters is located in Taipei, Taiwan, and has its own manufacturing facilities in China and Taiwan and we have branch offices worldwide.

A career at Cooler Master provides meaningful opportunities to develop professionally, We're a diverse network of people driven by our shared ambition to shape a better future.

If you are a bright and high-energy professional, you will feel right at home because we look for and recognize individuals who can thrive in a forward-moving environment, and who can infuse our atmosphere with their own commitment to personal and corporate success. We are committed to creating unique and rewarding customer and employee experiences. Everyone has common goals and aspires to be their best.

Here, we have the ability to learn and grow at the speed of technology

Now is the time to define your future, and make it yours too.

Summary

We’re seeking a Channel Marketing Specialist who will serve as a key bridge between Sales (CFT) and Marketing, driving channel growth and visibility across both online and retail environments in the U.S. and Canada.

This role partners closely with the North America Sales team to plan and execute quarterly and seasonal campaigns, build impactful retail and e-commerce experiences, and strengthen Cooler Master’s presence with key partners including Amazon, Newegg, Micro Center, Best Buy, B&H Photo, D&H, Ma Labs, and ASI.

The ideal candidate thrives in fast-paced, cross-functional environments—someone who enjoys turning strategy into execution, crafting promotional programs, and driving measurable channel performance.

Why Join Us?

• Competitive compensation and performance-based incentives.
• Opportunity to directly shape Cooler Master’s channel strategy across the U.S. and Canada.
• Exposure to global product launches and brand campaigns.
• Collaborative, creative environment where ideas and execution go together.
• Career growth opportunities within a fast-evolving global brand.

Role & Responsibilities:

Channel Strategy & Execution

• Partner with Sales (CFT) to develop and execute quarterly channel marketing campaigns aligned with product launches and seasonal opportunities.
• Build tailored promotional programs for major sales periods (e.g., Prime Day, Black Friday, Back to School, Holiday).
• Manage the regional channel calendar and ensure timely execution of MDF-funded activities.
• Work with distributors and retail partners to activate Cooler Master campaigns and measure performance.

E-commerce & Retail Presence

• Drive optimization of A+ content, product pages, and brand stores across Amazon, Newegg, and other e-commerce platforms.
• Partner with the digital marketing team to run paid media and promotional exposures through channel platforms.
• Enhance Cooler Master’s retail experience through in-store displays, planograms, and merchandising updates in collaboration with retail partners.
• Monitor and analyze online reviews, rankings, and conversion data to inform continuous improvements.

Collaboration & Communication

• Coordinate cross-functionally with Product Marketing for messaging alignment and launch readiness.
• Collaborate with Digital and Social Media teams to amplify channel promotions through paid and organic exposure.
• Support Sales in joint presentations, sell-in decks, and performance recaps for key retail partners.

Market Research & Insights

• Continuously research retail and e-commerce trends to identify new opportunities for engagement and growth.
• Benchmark best practices in channel marketing, pricing visibility, and shopper experience.
• Provide actionable insights to improve execution and ROI of campaigns.

Performance Tracking

• Track and report on program KPIs such as MDF ROI, participation rate, conversion lift, and visibility metrics.
• Maintain organized documentation of all partner campaigns, assets, and results for future reference and analysis.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 3–5 years of experience in channel marketing, retail marketing, or e-commerce marketing within the tech or consumer electronics industry.
• Experience collaborating with retail and e-commerce partners such as Amazon( Vender Central ) , Best Buy, Newegg, or similar.
• Familiarity with MDF programs, digital merchandising, and online content optimization (A+, enhanced brand content, etc.).
• Data-driven mindset with strong analytical and presentation skills.
• Excellent communication and project management skills; able to manage multiple campaigns simultaneously.
• Proficient in Excel, PowerPoint, and marketing analytics tools.

Personal Characteristics

● Collaborative and respectful; builds lasting relationships with media and partners.

● Creative and resourceful; always looking for new ways to amplify the story.

● Collaborative and proactive; thrives on teamwork and shared success.

● Highly organized with a strong attention to detail.

● Curious and adaptable—always exploring new retail and digital marketing trends.

● Strong ownership mentality; takes initiative to turn plans into results.

● Confident communicator who can represent the brand in front of partners.

Position Details:

● Employment type: Full Time

● Base Salary: DOE.

● Yearend Bonus /profit Sharing

● Location:city of industry CA 91748

What we offer to the right candidate /Benefits:

· Health Care Plan (Medical, Dental & Vision)

· Retirement Plan (401k)

· Life Insurance (Basic, Voluntary & AD&D)

· Paid Time Off (Vacation, Sick & Public Holidays& Floating Holidays)

· Cooler Master offers a comprehensive salary and incentive package for its employees.

· We offer a no-nonsense open business culture with informal direct lines of contact.

· We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company

For more information, please visit :

https://www.coolermaster.com/

Disclaimer

Our goal is to be a recognized leader in the industry while providing a great workplace for employees. Please note the job descriptions are intended to describe the general nature and level of work being performed by people assigned to the position. They do not cover all the details of skills, duties, or responsibilities required for the position. Thus, they are not to be construed as an exhaustive list of all skills, duties, and responsibilities required for personnel. All personnel may be required to perform duties outside of their normal responsibilities as instructed by management. Skills, duties and responsibilities may change at any time with or without notice. We are an E.E.O. employer.

Job Type: Full-time

Pay: $50,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Bereavement leave
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person