Channel Marketing Specialist-Panel Builders & Design Firms Gulf

Overview

We are looking for The Channel Marketing Specialist to join the Gulf team in Dubai. The role focuses on designing and executing channel marketing strategies, partner programs, and go to market initiatives that strengthen partner capability, accelerate demand generation, and increase share of wallet.

Acting as the bridge between global programs, regional strategy, and local execution, the role ensures a consistent, value driven, high impact partner marketing experience aligned with business priorities.

Partner & Channel Marketing Strategy

• Define and execute the channel marketing strategy for Panel Builders and Design Firms across the Gulf, aligned with regional business objectives.
• Structure and deploy partner program frameworks, including segmentation, tiering, value propositions, business requirements, and competency models for both partner types.
• Deploy and govern EcoXpert partner programs in line with global and regional guidelines.
• Develop mid term (3 year) channel growth and saturation action plans covering recruitment, development, and retention of panel builders and design firms.
• Collaborate with global and regional teams to adapt best in class partner program guidelines, tools, and platforms.
• Ensure alignment with AMSP priorities.

Go to Market & Campaign Execution

• Design and execute integrated channel marketing campaigns (digital, events, content, launches) targeting panel builders and design firms.
• Support Hero Offer launches and transversal initiatives in collaboration with product, sales, and global marketing teams.
• Develop partner ready marketing toolkits that translate technical solutions into clear business value propositions for both execution and specification audiences.
• Ensure strong alignment between offering strategy, sales execution, and partner GTM activities.

Partner Enablement & Capability Building

• Ensure execution and completion of training, certifications, and specializations across both partner ecosystems.
• Support cross selling and upselling initiatives to grow solution adoption and portfolio penetration.
• Contribute to building a best in class digital partner journey across platforms and touchpoints.

Performance Tracking & Governance

• Ensure accurate tracking and reporting through CRM and partner platforms (e.g., EDCM, partner portals).
• Track execution of marketing action plans and alignment with sales performance.
• Drive continuous improvement based on insights, partner feedback, and market intelligence.

Cross Functional & Regional Collaboration

• Work closely with Sales, Product Management, Finance, Supply Chain and Global Marketing teams to ensure a consistent partner experience.
• Ensure consistency of partner experience across Gulf countries.
• Share best practices, success stories, and learnings across markets and partner segments.

Key Qualifications

• Bachelor's degree in marketing, Business, Engineering, or related field.
• Master's degree or MBA is a plus.
• 5+ years of experience in channel marketing, partner programs, or B2B marketing.
• Strong exposure to panel builders, design firms, system integrators, electrical environments.
• Proven experience working with indirect sales and partner ecosystems.

Key Skills & Competencies Functional

• Channel & partner marketing
• Go to market strategy execution
• Campaign and program management
• Partner enablement & ecosystem development
• Performance tracking and ROI measurement

Behavioural

• Strong stakeholder management and influencing skills
• Ability to translate technical solutions into commercial value for Specifiers and Panel Builders
• Structured, execution focused, and detail oriented
• Strong collaboration in matrix and multi country environments
• Customer and partner centric mindset

Travel

• Approximately 15-20% travel across Gulf countries.

Equal Opportunity Statement

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.