Channel Sales Manager

Channel Sales Manager – Sports Nutrition

Role Purpose

The Sales Manager – Sports Nutrition is responsible for driving revenue growth, expanding market presence, and managing key accounts across the sports nutrition portfolio (e.g., protein powders, supplements, functional foods, hydration products). The role focuses on developing sales strategies, leading the sales team, and building strong relationships with retailers, pharmacies, and specialty stores

Key Responsibilities

Sales & Revenue Growth

• Develop and execute sales strategies to achieve volume, value, and market share targets in the sports nutrition category
• Identify new business opportunities in gyms, fitness centers, pharmacies, specialty nutrition stores, and online platforms
• Manage pricing, promotions, and trade offers in alignment with brand and margin objectives
• Monitor sales performance and take corrective actions to close gaps

Key Account Management

• Build and maintain strong relationships with key accounts, distributors, and strategic partners
• Lead negotiations, contracts, listings, and annual business plans with major customers
• Ensure optimal product availability, shelf visibility, and execution of in-store activations

Team Leadership

• Lead, coach, and motivate the sales managers and sales team to deliver high performance
• Set clear targets, KPIs, and territory plans for sales team
• Conduct regular field visits, performance reviews, and capability development sessions

Market & Category Management

• Track market trends, competitor activity, and consumer behavior in sports nutrition
• Provide insights on new product launches, pack sizes, and innovation opportunities
• Collaborate with marketing and product teams on campaigns, sampling, and athlete/fitness influencer initiatives

Forecasting & Reporting

• Prepare sales forecasts, budgets, and demand plans
• Analyze sales data, ROI on promotions, and customer performance
• Provide regular sales reports and strategic recommendations to management

Key Performance Indicators (KPIs)

• Sales revenue and volume growth
• Team Management, coaching, performance, and target achievement
• Individual Brand`s targets and KPIs
• Market share within sports nutrition category
• Distribution expansion and numeric/weighted coverage
• Trade spends efficiency and profitability

Qualifications & Experience

• Bachelor’s degree in business, Marketing, Nutrition, or a related field
• 2-3+ years of sales leadership experience, preferably in sports nutrition, FMCG, pharma, or health & wellness
• Proven experience managing key accounts and leading sales teams
• Strong understanding of fitness, supplementation, and active lifestyle consumers
• Talent & Experience must be in KSA market

Skills & Competencies

• Strong negotiation and relationship management skills
• Data-driven mindset with solid analytical skills
• Leadership and coaching capability
• Excellent communication and presentation skills
• High energy, results-oriented, and passion for health & fitness

Preferred

• Experience with retail chains, and pharmacies
• Knowledge of local regulatory requirements for nutritional supplements
• Personal interest or background in fitness or sports nutrition