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Digital Marketing Head
10-10 Years
Noida
Full time
Position: Digital Marketing Head
Location: Sector 90, Noida Company
Website: www.appsquadz.com
Employment Type: Full-time
Experience Required: 10+ years in digital marketing, including 4–5 years in a leadership role.
About the Role We are seeking a dynamic and experienced Digital Marketing Head to lead our digital initiatives and drive business growth across all online channels. The ideal candidate will have strong leadership skills, hands-on experience in multiple areas of digital marketing, and the ability to manage a large, diverse team including SEO, SMO, PPC, ORM, Content, and Design professionals. This role demands a blend of technical expertise, strategic vision, people management, and client communication skills.
Key Responsibilities:
Leadership & Strategy -
Location: Sector 90, Noida Company
Website: www.appsquadz.com
Employment Type: Full-time
Experience Required: 10+ years in digital marketing, including 4–5 years in a leadership role.
About the Role We are seeking a dynamic and experienced Digital Marketing Head to lead our digital initiatives and drive business growth across all online channels. The ideal candidate will have strong leadership skills, hands-on experience in multiple areas of digital marketing, and the ability to manage a large, diverse team including SEO, SMO, PPC, ORM, Content, and Design professionals. This role demands a blend of technical expertise, strategic vision, people management, and client communication skills.
Key Responsibilities:
Leadership & Strategy -
- Define and implement a comprehensive digital marketing strategy aligned with company objectives.
- Lead, mentor, and inspire a large team (SEO, SMO, PPC, ORM, Content Writers, Graphic Designers, etc.).
- Collaborate with senior management to align digital marketing with overall business goals.
- Foster a culture of innovation, performance, and accountability within the team.
Client & Stakeholder Management -
- Act as the key point of contact for client communication, ensuring clarity, transparency, and satisfaction.
- Build strong client relationships by understanding business needs and tailoring digital strategies accordingly.
- Present customized campaign reports, performance insights, and growth opportunities to clients and leadership.
Campaign Planning & Execution -
- Oversee and guide the execution of digital campaigns across SEO, SEM/PPC, Social Media, ORM, and Content Marketing.
- Monitor campaign performance, ensuring delivery of measurable results (KPIs, ROI, conversions).
- Continuously optimize strategies using data-driven insights and industry best practices.
Analytics & Reporting -
- Develop and deliver customized digital marketing reports covering all aspects of campaigns.
- Analyze data from multiple platforms (Google Analytics, GA4, Ads Manager, GSC, etc.) to derive actionable insights.
- Establish benchmarks, monitor performance, and implement corrective actions for underperforming campaigns.
Team & People Management -
- Manage, coach, and evaluate senior team members, ensuring professional growth and performance excellence.
- Handle resource planning, workload distribution, and performance reviews.
- Encourage collaboration, creativity, and continuous learning across the team.
Key Skills & Qualifications
Strong expertise across all digital marketing channels: SEO, SEM/PPC, Social Media, ORM, Content, Email, and Analytics.- Demonstrated ability to lead cross-functional teams and manage senior-level professionals.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical skills with proficiency in tools like Google Analytics, GA4, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, etc.
- Proven experience in strategic planning, client communication, and customized reporting.
- Ability to balance technical knowledge with managerial leadership.
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