Chief Experience Officer / Marketing Head

About The Role

We're seeking a data-led storyteller who can speak to both banks and consumers. You'll own the brand voice, marketing strategy, and GTM efforts without burning the budget.

Key Responsibilities

• Build B2B2C strategies that sell credit through dealers
• Execute compliant performance marketing campaigns
• Create credibility with banking partners and delight end users
• Optimize CAC, channel ROI, and third-party messaging
  
  

Requirements

Requirements

• 8+ years in financial services marketing (NOT FMCG or e-commerce)
• UAE credit/lending marketing experience a big plus
• Track record of cost-efficient campaigns at startups
• Masters in Marketing/Digital preferred
  
  

Must-Haves

• Ability to market embedded fintech products
• Experience in automotive, rental, or dealer-focused ecosystems