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Chief Marketing Officer
Southfield, United States
Chief Marketing Officer (CMO)
Location: Southfield, MI
Reports to: COO
Department: Executive Leadership
Classification: Full-Time, Exempt
Position Summary
Mike Morse Law Firm is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead the firm’s marketing and brand initiatives. The CMO will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive client acquisition, and support the firm’s growth objectives. This role requires a dynamic leader with deep expertise in digital marketing, media buying, public relations, and data-driven decision-making.
Key Responsibilities
- Strategic Leadership
- Develop and implement a firm-wide marketing strategy aligned with business goals.
- Lead brand positioning, messaging, and market differentiation efforts.
- Collaborate with executive leadership to identify growth opportunities and support firm expansion.
Marketing Operations
- Oversee all marketing functions including digital, traditional, and experiential campaigns.
- Manage media buying, advertising, and public relations efforts.
- Direct content creation, SEO/SEM, social media, and website optimization.
Team Management
- Lead and mentor a high-performing marketing team.
- Manage external agencies and vendor relationships.
- Establish KPIs and performance metrics to evaluate team and campaign effectiveness.
Data & Analytics
- Utilize analytics to measure ROI and optimize marketing spend.
- Conduct market research and competitive analysis to inform strategy.
- Report regularly on campaign performance and strategic initiatives.
Brand Stewardship
- Ensure consistent brand voice and visual identity across all channels.
- Serve as a public-facing representative of the firm when needed.
- Drive community engagement and sponsorship opportunities.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field (MBA preferred).
- 10+ years of progressive marketing leadership experience, preferably in professional services or legal industry.
- Proven success in developing and executing integrated marketing strategies.
- Strong understanding of digital marketing, analytics, and brand management.
- Exceptional leadership, communication, and project management skills.
Preferred Skills
- Experience with legal marketing and client acquisition strategies.
- Familiarity with CRM platforms and marketing automation tools.
- Background exposure in media buying and PR.
- Creative mindset with a data-driven approach.
Equal Employment Opportunity Statement:
Mike Morse Law Firm is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status in accordance with applicable federal, state, and local laws.
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