Chief Marketing Officer

Key Responsibilities:

• Marketing Strategy & Leadership:
• Develop and execute comprehensive marketing strategies that align with the company's business objectives, market trends, and customer needs.
• Lead the company’s brand management efforts, ensuring a consistent and compelling brand message across all platforms and touchpoints.
• Set annual marketing goals and KPIs, regularly measuring the success of initiatives and making data-driven adjustments as necessary.
• Digital & Traditional Marketing:
• Oversee digital marketing initiatives, including social media, SEO/SEM, content marketing, email marketing, and paid advertising campaigns.
• Leverage traditional marketing channels such as print, radio, TV, and outdoor advertising where appropriate, ensuring an integrated omnichannel strategy.
• Continuously explore emerging marketing trends (e.g., AI-driven marketing, personalization, and automation) to keep the company ahead of the competition.
• Customer Acquisition & Retention:
• Drive customer acquisition strategies through effective demand generation campaigns across digital and offline platforms.
• Develop and optimize customer retention strategies, including loyalty programs, personalized communication, and re-engagement campaigns.
• Monitor customer feedback and market trends to ensure product-market fit and drive customer satisfaction.
• Brand Management & Public Relations:
• Ensure the brand’s positioning, voice, and messaging are consistent across all channels, enhancing brand awareness and market share.
• Lead public relations efforts, managing media relations, press releases, and corporate communications to maintain a positive brand image.
• Oversee sponsorships, partnerships, and influencer marketing to amplify the company’s visibility.
• Market Research & Competitive Analysis:
• Conduct thorough market research to identify trends, customer behavior, and competitive landscape, translating insights into actionable strategies.
• Stay updated on industry developments and competitor activities to inform marketing strategies and identify opportunities for innovation.
• Team Leadership & Development:
• Lead and inspire a high-performing marketing team, ensuring continuous professional development, mentoring, and performance management.
• Foster a culture of creativity, innovation, and collaboration within the marketing team, encouraging new ideas and approaches to marketing.
• Allocate resources and manage the marketing budget effectively, ensuring efficient use of funds across campaigns and initiatives.
• Sales & Marketing Alignment:
• Work closely with the sales team to ensure alignment between marketing and sales objectives, particularly around lead generation and conversion rates.
• Collaborate on go-to-market strategies, ensuring marketing efforts are supporting sales efforts in generating revenue and expanding market reach.
• Develop marketing materials and campaigns that drive lead generation, improve conversion rates, and support the sales team in meeting revenue targets.
• Performance Analysis & Reporting:
• Measure the effectiveness of marketing campaigns using analytics tools, providing detailed reports on ROI, customer acquisition cost (CAC), and other key metrics.
• Analyze the results of campaigns and provide actionable insights to improve future marketing strategies.
• Report marketing performance and insights regularly to the executive leadership team, contributing to broader company strategy discussions.
• Innovation and Technology:
• Leverage marketing technologies (MarTech) such as CRM systems, marketing automation platforms, and analytics tools to streamline processes and enhance campaign effectiveness.
• Stay ahead of digital trends and technologies, adopting new platforms and tools to innovate the marketing function.
• Explore opportunities in AI, data analytics, and machine learning to personalize marketing at scale and improve decision-making.

Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (MBA or equivalent) is preferred.
• Experience:
• 10+ years of progressive experience in marketing roles, with at least 5 years in senior leadership positions.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Experience in both B2B and B2C marketing is a plus.
• Leadership:
• Strong leadership skills with the ability to inspire, motivate, and develop a high-performing marketing team.
• Ability to work cross-functionally and collaborate with senior management, sales, product, and operations teams.
• Strategic Thinking:
• Ability to think strategically and develop long-term marketing plans that align with business objectives.
• Strong analytical skills with the ability to translate data into actionable insights.
• Digital Marketing Expertise:
• Deep understanding of digital marketing channels, including SEO/SEM, social media, content marketing, email marketing, and paid advertising.
• Proficient in using marketing technology platforms (CRM, analytics tools, automation software).
• Communication & Creativity:
• Excellent verbal and written communication skills, with the ability to articulate complex marketing strategies and results to non-marketing stakeholders.
• A creative mindset with a track record of developing innovative marketing campaigns.
• Data-Driven:
• Strong focus on metrics and KPIs, with the ability to analyze marketing data to inform strategies and decision-making.
• Knowledge of marketing analytics tools and platforms to measure performance and improve ROI.

Preferred Competencies:

• Knowledge of branding, public relations, and media relations.
• Experience in managing large marketing budgets effectively and maximizing return on investment.
• Ability to manage multiple priorities in a fast-paced, dynamic environment.
• Entrepreneurial mindset with the ability to think innovatively and creatively to solve problems.
• Expertise in customer journey mapping and understanding the end-to-end customer experience.

Compensation & Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career advancement.

Application Process:

Interested candidates should submit a resume, cover letter, and portfolio of marketing achievements that demonstrate their qualifications for the role.

Job Type: Full-time

Pay: ₹47,547.04 - ₹65,477.70 per month

Benefits:

• Health insurance

Experience:

• total work: 10 years (Preferred)

Work Location: In person