Vice President of Marketing

Job Summary
We are seeking a strategic and innovative Vice President of Marketing to lead our client's marketing initiatives. This executive role requires a dynamic leader capable of developing and executing comprehensive marketing strategies across multiple channels. The ideal candidate will possess extensive experience in digital marketing, content creation, and brand management, with a strong emphasis on data-driven decision-making to drive growth and engagement.

As a key member of the leadership team, the Vice President of Marketing will oversee all marketing operations, align marketing goals with business objectives, and foster a high-performance marketing culture.

Strategic Leadership (Macro & Micro):

• Develop and lead a comprehensive national marketing strategy aligned with the company's growth goals.
• Create and execute customized marketing plans for each practice, focusing on market dynamics, specialty mix (Ortho, Pedo, OS), and patient acquisition trends.
• Ensure marketing strategy evolves alongside organizational growth, with a particular emphasis on expansion across the West Coast.

Practice-Level Partnership & Collaboration:

• Act as a strategic partner to individual practice leaders and operations teams to ensure marketing aligns with local goals, capacity, and patient needs.
• Build trust and alignment by delivering transparent results, listening to feedback, and providing proactive recommendations.
• Develop playbooks and toolkits that empower practice teams to support marketing efforts on the ground.

Team Leadership & Development:

• Build and lead a high-performing internal marketing team, with clear roles, accountability, and opportunities for growth.
• Provide ongoing mentorship and professional development to team members.
• Cultivate a culture of ownership, creativity, and continuous improvement within the marketing function.

Vendor Oversight & Performance:

• Manage all third-party marketing agencies and partners, ensuring accountability and measurable results.
• Evaluate opportunities to bring functions in-house for improved efficiency, cost control, and performance.

Analytics & Reporting:

• Build and maintain real-time reporting dashboards that provide visibility into CAC, CPL, ROI, patient acquisition, and lead conversion at both macro and practice levels.
• Use data to identify underperforming campaigns or markets and pivot strategy accordingly.
• Foster a test-and-optimize culture across all marketing activities.

Qualifications

• 8–15 years of experience in marketing, including senior-level leadership in multi-site healthcare, dental, or consumer service industries.
• Proven success in developing performance-driven strategies and leading teams responsible for both national and local execution.
• Expert-level knowledge in digital marketing channels (SEO, SEM, paid social, email, local listing optimization, etc.) and tools (Google Analytics, Looker, CRMs, etc.).
• Strong background in reporting and analytics—comfortable managing CAC, CPL, and ROI benchmarks.
• Experience in mentoring and developing internal teams with a clear management philosophy.
• Ability to balance strategic thinking with hands-on execution, and to collaborate across teams and regions.

Must be comfortable working remotely while staying closely connected to operations and leadership in each market.

Pay: $165,000.00 - $210,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Remote