Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)

Location: Rawalpindi (On-site) with frequent travel to Lahore and Kharian, Pakistan

Reporting To: Global CEO

Department: Marketing

Employment Type: Full-time.

Key Responsibilities:

Strategic Leadership

• Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap
• Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations
• Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance
  
  

Performance & Growth Marketing

• Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC
• Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks
• Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions
  
  

Team Leadership & Capability Building

• Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists
• Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning
• Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions
  
  

Brand Strategy & Customer Engagement

• Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks
• Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies
• Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty
  
  

Product & Innovation Collaboration

• Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights
• Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency
  
  

Qualification:

Required Qualifications & Skills

• 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments
• Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale
• Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America
• Experience in managing remote teams and international campaigns
• Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.)
• Excellent communication, stakeholder management, and cross-functional collaboration skills
• Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan
  
  

Preferred Attributes

• Prior experience working with remittance, cross-border fintech, or mobile-first financial products
• Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns
• Entrepreneurial mindset with an appetite for innovation and growth-stage transformation
  
  

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

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