Client Event Coordinator

Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing and a passion for driving brand awareness and engagement through innovative strategies. This role requires expertise in various marketing channels, including SEO, social media, and content marketing, to effectively reach our target audience and achieve business objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with company goals.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage and optimize SEO efforts to improve organic search visibility and website traffic.
• Create engaging content for various platforms, including blogs, social media, email campaigns, and print advertising.
• Utilize social media marketing techniques to enhance brand presence across multiple channels.
• Oversee multichannel marketing campaigns, ensuring consistency in messaging and branding.
• Analyze campaign performance using tools like Google Analytics to refine strategies and improve ROI.
• Collaborate with sales teams to support advertising sales initiatives and lead generation efforts.
• Utilize Adobe Creative Suite for designing promotional materials and digital assets.
• Implement marketing automation tools to streamline processes and enhance customer engagement.
• Manage e-commerce initiatives, ensuring optimal product presentation and user experience on the website.
• Execute Facebook Advertising campaigns to drive targeted traffic and conversions.
• Monitor budget allocations for marketing activities while ensuring cost-effective spending.

Experience
The ideal candidate will possess the following skills:

• Proven experience in digital marketing with a focus on B2B marketing strategies.
• Strong knowledge of performance marketing principles and analytics tools.
• Proficiency in WordPress for website management and content updates.
• Familiarity with HTML for basic website adjustments is a plus.
• Excellent copywriting skills with the ability to create compelling content tailored to different audiences.
• Experience in email marketing campaigns that drive engagement and conversions.
• Knowledge of Google AdWords for effective online advertising strategies.
• Strong research skills to stay updated on industry trends and best practices. If you are passionate about marketing and eager to contribute your expertise in a collaborative environment, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $48,228.51 - $58,081.65 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person