JUNIOR MARKETING COORDINATOR – FUEL UP (BASDED IN DUBAI)

Purpose of the role

The Junior Marketing Coordinator supports the Brand Manager in executing marketing initiatives across content, community, social and production.
You’ll sit at the centre of the marketing engine planning content, running shoots, managing community, and making sure ideas move from brief to live post without friction. If you love organisation, fast-moving brands, and seeing your work show up everywhere, you’ll feel right at home.

Key Areas of Responsibilities

Content & Social Media
- Support the planning and execution of the monthly content calendar in line with brand direction.
- Design and schedule social media posts and stories across Instagram, TikTok and other key channels.
- Manage day-to-day community engagement, monitoring and responding to comments and DMs across organic and paid content.
- Spot and jump on trends and viral content opportunities in coordination with the wider team.
- Support the planning and execution of the monthly newsletter.
Community & Partnerships
- Identify and propose community and Brand Ambassador opportunities that align with the brand.
- Manage outreach and relationships with partners, collaborators and ambassadors.
- Coordinate with Operations on ambassador and partner logistics.
- Support the development of community-led content, engagement and loyalty initiatives.
Shoots & Production
- Coordinate content shoots end-to-end, from brief to execution, with both internal and external production teams.
- Prepare shoot requirements including props, cast coordination and on-day logistics.
- Develop mood boards, storyboards and creative references for approval.
- Brief creative and design teams on content and asset needs.
Events
- Support the execution of brand-led events, activations and community moments.
- Identify and propose relevant community, fitness and lifestyle events for brand participation.
Performance Marketing Support
- Work closely with the Performance Marketing team to produce content that supports paid campaigns.
- Help develop scripts, briefs and assets for performance-led content.
Reporting & Admin
- Support the preparation of monthly social media and marketing reports.
- Maintain trackers and documentation across community, outreach and content.
- Communicate proactively with the Brand Manager on delays, issues and opportunities.

Professional Requirements

Must-haves
- 1-3 years of experience in marketing, social media, community or brand coordination, agency or in-house.
- Highly organised. You live in calendars, trackers and project management tools.
- Strong written English. You can write a caption that sounds like the brand.
- Comfortable briefing creatives and coordinating shoots.
- Good eye for design; able to use Canva, Figma or similar to mock up visuals.
- Hands-on with Meta Business Suite, Instagram and TikTok native tools.
Nice-to-haves
- Experience in F&B, fitness, wellness or lifestyle brands in the UAE.
- Existing network of UAE-based content creators, athletes or community figures.
- Basic video editing (Capcut / Premiere) for quick-turnaround social content.
- Knowledge on AI tools such as ChatGPT, Claude, Grok or Gemini
How you show up
- Bold and proactive: you raise hands, flag risks early and bring solutions, not just problems.
- Detail-obsessed: you notice when something is off.
- Fast and flexible: trends move quickly, so do you.
- Team player: equally comfortable with partners, ops, creatives and leadership.

Who We Are and What We're About

1. Continuous Development
At Kcal we're all about being better than we were yesterday, so naturally we want you to develop your own greatest asset - YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.
2. Support & Collaboration
No one does it alone and there's nothing wrong with asking for help when it's needed. We want everyone at Kcal to feel like they're part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.
3. Respectful Listening
At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.
4. Trust & Accountability
Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it's important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.
5. Innovation & Creativity
Kcal thrives off innovation and creativity - they're part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.
6. A Passion for Healthy Living
We walk the talk. We're passionate about making the world a healthier place - one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.