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Communication & Digital Content Specialist

Wilmington, United States

Basic Function:
The Communication and Digital Content Specialist, providing website and digital content support, is a key member of the College’s marketing team under the umbrella of the Enrollment Management & Marketing area. The position blends the creative with the technical in expanding the College’s web presence, digital applications and overall marketing efforts.

Reports to:
Director of Communication & Enrollment Operations

Duties and Responsibilities:
  • Work closely with the Director of Communication & Enrollment Operations and Associate Vice President for Communications and Public Relations in supporting the College’s website content, other digital communication and overall marketing efforts in a manner consistent with the College’s marketing strategies
  • Generate and implement ideas for expanding and enhancing WC’s web presence
  • Work with campus personnel to facilitate regularly updated and expanded content on the website to keep it fresh and appealing to new generations of constituents
  • Gather, prepare and optimize content from specific academic areas, student organizations and other College entities that would enhance the comprehensive nature and effectiveness of the website
  • Assist with graphic design projects, including print and digital design
  • Assist photo/video projects
  • Work closely with Sports Information/Athletic Communication, which uses an alternative website (Sidearm Sports)

Performance Standards:
1. Meet objectives in a timely and effective manner and strive to fulfill the College’s strategic goals
2. Exhibit necessary level of knowledge and expertise to effectively perform assigned duties
3. Coordinate effectively with other College departments/employees
4. Strive for excellence in the performance of responsibilities and in meeting the needs of constituents served
5. Understand and observe College and departmental policies, guidelines and procedures

Qualifications:
1. Bachelor’s degree required with an emphasis on communication arts, digital marketing, or a related field
2. Solid background in website content management, digital communication techniques and practices
3. Strong communication skills
4. Experience in video production and photography is a plus
5. An ability to blend creative acuity with technical knowledge
6. Familiarity and comfort in a highly collaborative work environment
7. Strong customer service orientation

Full-time on-site position located in Wilmington, Ohio.

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