Communication Operations & Optimization, Sr. Specialist (Technology and Innovation)

Responsible for supporting the implementation of scalable communication processes and act as the team editing and content development center of excellence. Executes on an enhanced digital and Artificial Intelligence (AI)-driven strategy and be accountable for supporting building and distribution of channel content and distribution list management, while focusing on metric gathering, analysis and process improvement.

Major Responsibilities:

• Support the execution of Advocate Health’s internal communications content strategy, in line with the wider internal communications strategy and business strategy and priorities

• Support the tech-focused drivers of the communications strategy, including the integration and evolution of intranet-style platforms, the building and maintenance of SharePoint sites to serve the strategy and the platform crosswalk strategy that drives audience management

• Executes the processes in place to plan, produce, govern and measure communications content across multiple teams and platforms

• Implements the governance and segmentation of distribution lists to ensure targeted and efficient communication and partner with IT and data teams to maintain clean, up-to-date audience data and access controls

• Integrates the use of AI tools and innovative solutions to improve message targeting, personalization and performance tracking

• Support experimentation with new technologies to enhance message delivery and audience reach

• Execute on the centralized "air traffic control" function to coordinate timing, relevance and frequency of messages

• Gather and report out on success metrics, making recommendations for continued improvement

• Execute on the reimagined intranet and internal digital communications strategy

Minimum Job Requirements

Education

Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.

Certification / License

N/A

Work Experience

Typically requires 5 years of experience in Communications, Marketing, Journalism or other business-related field, including experience with formulating and executing comprehensive communications strategies.

Knowledge / Skills / Abilities

A strategic thinker and creative problem-solver with a track record in internal communications, with a particular focus on reaching diverse audiences with varying levels of access to company-sponsored information.

Ability to think big picture to foresee reputational risks and opportunities and zoom into critical details, nuances and variables to inform internal communications strategies and responses.

Comfortable working across departments and businesses to bring a calm demeanor and coordinated approach to company issues, balancing competing perspectives and the needs of stakeholders at all levels.

Proactive, independent, and takes initiative with consistent follow through.

Superb communication skills, verbal and written, conducted in a timely manner.

Superior time management skills with capability of working with and meeting deadlines.

Ability to think critically, understand complex concepts, synthesize information and create clarity to support sound decision-making.

Specific experience and strong record of success in understanding the environment, identifying opportunities, designing solutions and aligning action to drive performance.

Highly strategic with a demonstrated track record in assessing complex, competitive issues and situations and in developing related initiatives in partnership with other stakeholders to drive business results.

Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.

Strong communication skills, including presentation creation and delivery, with the ability to inspire and influence others.

Excellent oral and written communications, executive presence and relationship development skills.

Collaborate with other teams within the organization to ensure that consumer and employee insights are integrated into decision-making processes.

Manage resources and timelines, ensuring efficiency and effectiveness of internal communications activities.

Physical Requirements and Working Conditions

Position requires some travel.