Communications Associate

HUNTSVILLE MUSEUM OF ART

JOB TITLE: Communications Associate

Department: Communications

Reports to: Communications Director

Part-Time hourly, Non-Exempt

Monday – Friday: 9 a.m. – 3:30 p.m. (30-minute lunch)

Occasional nights and weekend events

RESPONSIBILITIES:

· Drive Engagement and Reach: Develop and execute innovative media content (text, images, and video) to boost engagement and reach across social media platforms (Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube) year-round and for Skating in the Park seasonally.

· Strategic Content Planning: Create and maintain a social media calendar that aligns with and supports the Museum’s objectives, increasing audience interaction and participation. Submit upcoming events to community calendars.

· Increase Visibility: Submit upcoming events to community calendars to maximize event visibility and attendance.

· Optimize Campaign Performance: Write compelling copy, design engaging content, and coordinate targeted campaigns to enhance audience engagement and conversion rates.

· Boost Online Growth: Develop and implement digital strategies to expand the Museum’s online presence and follower base. Monitor, analyze, and communicate social media and PR results on a monthly basis.

· Foster Community Interaction: Monitor social media platforms and respond promptly to maintain active and positive audience engagement.

· Measure and Communicate Success: Monitor, analyze, and report monthly on social media and PR performance metrics to measure success and inform future strategies.

· Effective Email Marketing: Design and schedule impactful email marketing campaigns through Pardot to increase open and click-through rates.

· Enhance Web Presence: Regularly update the website to ensure current, relevant content, improving user experience and search engine ranking. Represent the Museum on camera with media in the absence of the Communications Director.

· Streamline E-commerce: Set up and manage the e-commerce site for ticketed events to maximize sales and user satisfaction.

· Strengthen Media Relations: Assist with preparing and distributing press releases and media advisories to increase media coverage and public awareness. Assist with administrative support for the Communications Department.

· Serve as Media Liaison: Represent the Museum on camera with media in the absence of the Communications Director to maintain consistent messaging and public relations.

· Support Publication Production: Assist in the development and delivery of ArtViews Magazine, enhancing the Museum’s brand and outreach.

· Design Impactful Graphics: Create visually appealing artwork and graphics for print and digital media to support marketing and communication goals.

· Administrative Efficiency: Provide administrative support to ensure the smooth operation of the Communications Department.

· Adaptability: Perform other duties as assigned to contribute to the overall success of the Communications Department.

QUALIFICATIONS:

· Education: Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field, or equivalent experience.

· Experience: Minimum of two years in Communications, Public Relations, or Marketing (internships and school projects accepted).

· Social Media Expertise: Proficiency in major social media platforms.

· Engagement Skills: Experience with social media monitoring and response.

· Media Skills: Photography and videography skills.

· Communication Skills: Strong interpersonal, oral, and written communication skills.

· Editorial Skills: Excellent copyediting and proofreading skills.

· Technical Skills: Advanced Adobe Creative Suite skills (preferred), experience with WordPress, knowledge of SEO, keyword search, Google Analytics, and basic HTML skills (preferred).

· IT Skills: Basic ability to troubleshoot hardware and software issues.

DIVERSITY AND INCLUSION

The Huntsville Museum of Art values diversity in all its forms and actively encourages candidates with diverse backgrounds to apply. It does not discriminate against any candidate or employee based on race, national origin, gender, marital status, sexual orientation, age, disability, religion, or veteran status.

HOW TO APPLY

Please submit a cover letter, resume/CV, and names of 3 references and your professional relationship, with contact information to: Daniel Owen, Director of Communications dowen@hsvmuseum.org. References will not be contacted without the applicant's prior permission. No phone calls.

Job Type: Part-time

Pay: $18.00 - $23.00 per hour

Expected hours: 30 per week

Benefits:

• Employee discount

Work Location: In person