Communications & Brand Manager

Communications & Brand Manager

Reports to: Assistant General Manager

A Fort Worth icon, Colonial Country Club offers a truly distinctive private club experience accompanied by the character, heritage and dynamic pursuit of excellence that has made Colonial legendary. As a member or guest, you'll always feel a warmhearted invitation to form genuine connections and enjoy Colonial as a home away from home. The club offers a stunning environment to gather, dine, and pursue your passions, whatever they may be. All while cultivating community and building upon the tradition of excellence that has defined Colonial since it was established in 1936.

The Communications & Brand Manager at Colonial Country Club serves as a steward of the club’s distinguished legacy, shaping and sharing its story with a deep respect for tradition and a clear vision for the future. This role is integral to fostering a culture where inclusivity is intentional, excellence is the default, and every communication reflects a shared sense of purpose. Through thoughtful, strategic messaging, this individual will strengthen member engagement, promote events, and enhance the club’s reputation.

With a strong appreciation for the club’s historic brand, the Communications & Brand Manager ensures that all communications—across digital platforms, social media, newsletters, and press—honor its heritage while remaining relevant and compelling to today’s membership. This role requires a keen ability to balance tradition with innovation, preserving the club’s identity while elevating its voice across modern channels.

Operating in a highly collaborative environment, this position is inherently cross-functional, partnering with multiple departments to align messaging and support a wide range of initiatives. The ideal candidate excels in managing multiple projects and campaigns simultaneously, often across differing timelines and phases, while maintaining consistency, precision, and a high standard of quality.

The successful candidate is a thoughtful communicator and trusted partner who values collaboration, demonstrates strong personal accountability, and is driven by contributing to a community defined by connection, tradition, and excellence

Job Responsibilities:

• Manage the comprehensive communication strategy ensuring it aligns with the club’s goals and enhances member engagement.
• Create and manage content for all communication channels, including social media, the club website, lifestyle magazine, and email campaigns.
• Ensure consistent and cohesive messaging across all platforms.
• Write, edit, and distribute content that promotes club events, news, and achievements.
• Manage the club’s social media presence, including content creation, scheduling, and engagement with followers.
• Oversee the production of print materials, such as brochures, flyers, and posters.
• Develop and maintain relationships with local media and press contacts.
• Prepare and distribute press releases and other media materials to promote the club and its events.
• Serve as the primary point of contact for media inquiries.
• Create, coordinate and manage communication with members, ensuring timely and accurate dissemination of information regarding club activities and news.
• Attend member events to gather content for both Social media and historical capture.
• Gather feedback from members to improve communication efforts.
• Collaborate with Department Heads to promote club events and activities.
• Develop marketing materials and campaigns to drive attendance and participation in club events.
• Track and analyze the effectiveness of promotional efforts.
• Maintain and enhance the club’s brand identity and ensure all communications are in line with the club’s branding guidelines.
• Oversee the use of the club’s logo and other branding elements in all communications.
• Continuously assess and improve the club’s communication efforts to ensure they meet the needs of the members and the club’s objectives.
• Manage and oversee Front Desk Concierge team, as well as Marketing/Communications Internship program

Qualifications/Requirements:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
• Minimum of 5 years of experience in communications, public relations, or a related role.
• Strong writing, editing, and proofreading skills.
• Proficiency in digital marketing and social media platforms.
• Excellent organizational and project management skills.
• Ability to work independently and as part of a team.
• Strong interpersonal and communication skills.

Employment is contingent upon the successful completion of a background check and drug screening, in accordance with club policies and applicable laws.

• Compensation for this position is commensurate with experience, qualifications, and demonstrated skills. This position requires a flexible schedule, including attendance at member events, which may occur during evenings, weekends, and holidays. Additional hours may be required based on business needs.