Communications Manager (Revised 03/04/2026)
Role Overview
The Communications Manager serves as the strategic voice of the organization, developing and implementing comprehensive communications strategies that amplify our mission, engage stakeholders, and advance recovery-friendly policies and programs throughout Rhode Island. This role requires a creative storyteller who can translate complex recovery concepts into compelling narratives across multiple platforms. The ideal candidate combines strategic thinking with hands-on execution to build brand awareness, strengthen community engagement, and support our advocacy, housing, workforce development, and member engagement efforts.
Key Responsibilities
Strategic Communications & Brand Management
- Develop and implement comprehensive communications strategies aligned with organizational goals and program priorities
- Maintain consistent brand voice, messaging, and visual identity across all communications channels
- Create and manage annual communications calendar coordinating campaigns, events, and program launches
- Monitor communications effectiveness and adjust strategies based on data and feedback
- Protect and enhance organizational reputation through strategic messaging
Content Creation & Digital Media
- Write, edit, and produce high-quality content including newsletters, blog posts, annual reports, fact sheets, and program materials
- Develop compelling storytelling content featuring recovery journeys, program impacts, and organizational achievements
- Create engaging social media content and manage organizational presence across platforms (Facebook, Instagram, LinkedIn, Twitter/X)
- Design graphics, infographics, and visual content using design software (Canva, Adobe Creative Suite, or similar)
- Produce video content including filming, editing, and production for social media, website, and events
- Maintain and update organizational website with current, accessible content
- Develop email marketing campaigns and manage email distribution systems (Mailchimp)
Program Communications Support
- Partner with Recovery Housing program to develop materials about NARR certification, resident resources, and housing opportunities
- Support Workforce Development initiatives with recruitment materials, intern stories, and program promotion
- Collaborate with Member Engagement team on newsletters, member spotlights, and engagement campaigns
- Assist Recovery Advocates with policy briefs, legislative alerts, and advocacy communications
- Create marketing materials for Special Events including Rally4Recovery, Legislative Days, and Recovery Month activities
- Develop communications for volunteer recruitment, recognition, and engagement
Stakeholder Engagement & Community Relations
- Develop targeted communications for diverse stakeholder groups including funders, partners, policymakers, and community members
- Create donor communications, impact reports, and stewardship materials
- Manage stakeholder databases and communication lists
Analytics & Reporting
- Track and analyze communications metrics including website analytics, social media engagement, email open rates, and media impressions
- Prepare regular communications reports for leadership and board
- Conduct communications audits and assess effectiveness
- Use data to inform strategy adjustments and improvements
- Monitor trends in recovery communications and digital engagement
Required Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or related field
- 3-5 years of professional communications experience, preferably in nonprofit, healthcare, or social services sectors
- Exceptional writing, editing, and proofreading skills with ability to adapt tone and style for different audiences
- Graphic design skills and proficiency with design software (Canva, Adobe Creative Suite, or similar)
- Experience with social media management and content creation across multiple platforms
- Website content management experience (WordPress or similar CMS)
- Email marketing platform experience (Mailchimp, Constant Contact, or similar)
- Project management skills and ability to manage multiple priorities simultaneously
- Strong interpersonal skills and ability to collaborate across teams
- Understanding of AP Style and communications best practices
- Proficiency in Microsoft Office Suite
- Data analytics and reporting capabilities
- Ability to work independently and take initiative
Preferred Qualifications
- Master's degree in Communications, Marketing, or related field
- Lived experience in recovery or family experience with recovery (highly valued)
- Certified Peer Recovery Specialist (CPRS) credential, Recovery Coach Professional designation or equivalent
- Video production and editing skills
- Knowledge of addiction recovery processes and recovery-oriented language
- Experience in behavioral health, public health, or advocacy communications
- Bilingual capabilities (Spanish or other languages reflecting Rhode Island communities)
Physical Requirements and Availability
- Must be able to perform physical tasks including lifting, bending, and standing for extended periods
- Valid driver's license and reliable transportation required for travel between locations/sites
- Schedule may include evening and weekend hours to support special events, programs, and organizational needs