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Communications Specialist

Position Description

The Communications Specialist serves as a key content creator and member communications resource, responsible for developing and distributing timely, high-quality information that supports the hospitality industry across Washington state. This role produces industry toolkits, news stories, and compliance resources, while organizing and hosting member webinars that drive education and engagement. The Communications Specialist reports to the Director of Communications.

Essential duties and responsibilities include but are not limited to:

Primary

Organize, promote, and host live webinars to inform members about compliance issues, industry best practices, and cost savings opportunities; create and update webinar strategic plan annually based on proactive research to address industry needs.

Write, publish, and update robust, in-depth, timely, and valuable industry toolkits that focus on compliance issues and best practices, as well as create new toolkits based on industry needs.

Write and promote original hospitality news stories using multiple media vehicles, and signal-boost third party industry stories; ensure that all news, information, and resources shared with members meets high standards of quality and brand guidelines.

Update, publish, and maintain Association resource guides for members.

Maintain a robust advisory network that provides members with access to a wide range of allied subject member experts who can assist with member questions.

Co-administrate bulk member email communications, ensuring emails adhere to established style guidelines and Association branding.

Leverage AI tools to improve operational efficiency, marketing performance, and user experience.

Department and Other Support

Promote member events, as well as send out meeting notices and emails to members on behalf of other departments.

Design and deploy member surveys.

Participate in all-team meetings and events.

Collaborate with other departments and teams to achieve organizational goals.

Commit to Association core values in all interactions.

Manage member resources responsibly.

Skills and Requirements

General

Skilled in crafting and delivering messages to various stakeholders.

Understanding audiences and content strategy.

Excellent organizational and task management skills.

Takes responsibility for identifying opportunities, following through on ideas, and moving work forward without always waiting for explicit direction.

Clear and accessible written and oral communication with strong grammar skills.

Consistent adherence to posting deadlines and schedules.

Strong attention to detail and accuracy, and can self-edit work.

Able to multi-task and shift priorities as needed.

Proactive in analyzing and improving processes.

Willing to try new approaches, learn from what doesn’t work, and refine over time rather than waiting for everything to be fully scoped or risk-free.

Ability to work collaboratively, effectively and productively with a variety of individuals and teams.

Flexible and comfortable adapting to changing processes and business needs.

Conscientious with a high level of personal ethics.

Displays a commitment to quality in all work.

Technical Qualifications

Capable of using current AI technology and learning new programs as they arise.

Able to work with a variety of electronic devices including laptop, smart phone, and tablet.

Proficient with Microsoft Office Suite, including Word, PowerPoint, Excel, Outlook, Teams, OneDrive, and Sharepoint.

Comfortable with video conferencing platforms such as Zoom, Teams, and StreamYard.

Experienced with email marketing platforms such as Constant Contact, Mailchimp, Active Campaign, or GovDelivery.

Comfortable learning and working with various communications platforms like survey builders (e.g. SurveyMonkey, etc.), form builders (e.g. Microsoft Forms, Ninja Forms, etc.) and creative design (e.g. Canva, Adobe Creative Cloud, etc.)

Position Requirements

Able to post and update content in a Divi-based WordPress website.

Comfortable hosting live member webinars.

Focused on making information more useful, accessible, and actionable for members.

Attuned to patterns, insights, and member needs in meetings, conversations, and events and able to bring those insights back to the team with suggested next steps.

Able to help manage and improve communication vehicles, highlight relevant stories and resources, and ensure the right information reaches the right audience.

Physical/Mental Environment

This is a hybrid position, in-office attendance is required according to department needs.

Ability to safely and successfully perform the essential job functions consistent with ADA, FMLA and other federal, state and local standards.

Regularly required to stand, walk and sit; use hands to handle objects and feel controls; reach; climb stairs; stoop; crouch; talk; listen; and vision capabilities that enable reading and viewing a computer screen. Ability to lift up to 20 lbs.

Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

This is a summary of the essential job functions and level of work performance for this position. This is not a complete list of all job duties and management reserves the right to modify, add or remove duties as business needs require and shall not be construed as a promise or contract of employment or of any specific duties.

Compensation

The starting range for this position is $53,928 to $58,824 annually, depending on experience. (Range for the position depending on qualifications and experience factors is $53,928 to $67,915 annually)

Outstanding benefits include: