Community Engagement Specialist

Position Description:
This is a hybrid position located in Lansing, MI.

Güd Marketing is seeking a creative, motivated relationship cultivator to join our team. This role focuses on building strategic partnerships and managing community and media outreach to expand the visibility and impact of our client partners programs and services.

This specialist will ensure campaigns extend beyond paid media into trusted community spaces — including community organizations, key events and sponsorships, social platforms, influencer networks and local and regional media outlets. They will play a key role in planning and executing integrating multi-platform communications strategies that build public trust, increase credibility, and amplify mission-driven messages.

This role requires someone who is energized by relationship building, culturally competent storytelling, and identifying opportunities where campaigns intersect with real-world communities. They will collaborate cross-functionally with strategy, creative, media and account teams to ensure paid, earned, shared and owned efforts align and reinforce one another.

Essential Responsibilities & Duties:

Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.

Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.

Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.