Community & Social Media Coordinator

Summary:

Tri Star Energy is currently seeking a creative and tuned-in Community & Social Media Coordinator to join our Marketing team in Nashville, TN. This role is perfect for someone recently out of college who is hungry to grow, experiment, and make their mark. The Community & Social Media Coordinator will help us connect with our guests through engaging content, exciting events, and authentic community involvement.

From managing brand storytelling across social platforms to rolling up your sleeves at 5–6 local events each year, this is a hands-on opportunity to build brand presence both online and in the real world. You’ll be at the forefront of trends - sometimes before they even trend - working closely with our paid digital agency, team members, and the community to craft content that drives engagement and builds lasting connections.

This role is still evolving, which means you’ll have a voice in shaping how it grows over time.

Benefits of Working at Tri Star Energy:

• Competitive Compensation Structure

• Affordable Healthcare Insurance

• Tuition Reimbursement

• Credentialing Support

• HSA Contributions & Matching

• PTO & Community Service Days

• Employee Discounts and Perks

• 401K Matching/Immediate Vesting

• Corporate Chaplaincy Program

• Employee Assistance Program/Tri Star Cares

Primary Responsibilities:

• Own and manage brand social media channels (Twice Daily, White Bison).

• Create engaging, on-trend, “man on the street” style content that drives interaction.

• Build and manage a User-Generated Content (UGC) program with team members, customers, and fans.

• Track KPIs and provide reporting to optimize campaigns and engagement strategies.

• Support and attend community events (5–6 annually, often on weekends).

• Work closely with our digital agency to align organic and paid strategies.

• Bring new ideas for advertising, community involvement, and brand building.

• Split time between in-office collaboration and in-the-field activations.

Required Qualifications:

• Bachelor’s degree or equivalent experience.

• 1+ year of hands-on experience managing social media accounts (beyond personal use).

• Strong writing and storytelling skills with an engagement-first mentality.

• Passion for community involvement, trends, and creating content people want to share.

• Comfortable working weekends as needed for events.

• Highly organized, detail-oriented, and able to multitask in a fast-paced environment.

• Familiarity with social media tools (Sprout Social, Hootsuite, Later, Meta Business Suite) is a plus.

About Us:

Tri Star Energy is a growing, local, family-owned company with over two thousand employees and 180+ locations, based in Nashville, TN. With Wholesale, Commercial, and Retail Convenience Store services, we are the Mid-State’s premier convenience retailer and one of the leading fuel providers in the Southeast.

Our retail brands—Twice Daily, Sudden Service, White Bison, and Hightail—are known for providing a differentiated food and fuel experience that is second to none for our #1 priority: our Guests.

Tri Star Energy and the TSE Brands’ mission is to build lasting relationships by serving our community. Our people are driven by our core values: Strive for Balance, Expect Achievement, Have Integrity, Be Committed, and Be a Servant Leader.

Join our team and help us build authentic connections through creativity, community, and content.

Tri Star Energy is an equal opportunity employer and hires without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or any other category protected under applicable law.

#SSC