Consumer Activations Associate - Retail

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Consumer Activations Associate - Retail

Be part of the ambitious team at JTI as a Consumer Activations Associate in Retail in Cairo. You will be responsible for leading and implementing high-impact in-store consumer activations in-store & shop-in-shop, ensuring perfect retail operations, and driving trade marketing excellence across owned retail outlets and shop-in-shop environments. The role focuses on delivering premium consumer experiences for heated tobacco products, ensuring consistent brand visibility, operational efficiency, and ambassador performance to achieve commercial and brand objectives.

Position:

As the Retail Consumer Activations Associate, you will:

• Coordinate daily in-store operations to ensure seamless consumer engagement and brand experience
• Manage, train, and motivate a team of Brand Ambassadors and Retail Staff to deliver consistent, high-quality interactions
• Establish and supervise standard operating procedures (SOPs) to uphold retail excellence and adhere to regulatory guidelines
• Ensure point-of-sale readiness, product availability, and accurate display in line with brand guidelines
• Plan, coordinate, and complete consumer activation campaigns within retail and trade environments
• Ensure all activations provide outstanding consumer experiences aligned with brand values and conversion objectives
• Monitor and evaluate performance metrics to consistently improve the quality of execution and value
• Collaborate with cross-functional teams (Marketing, Sales, Trade, and Operations) to ensure alignment and flawless rollout
• Implement trade merchandising plans to improve product visibility, brand presence, and sell-out performance
• Collaborate with Trade Marketing teams to tailor national campaigns to local market conditions
• Ensure consistent implementation of POS materials, planograms, and promotional displays in all retail touchpoints
• Perform routine store inspections and competitor assessments to maintain a competitive advantage and adhere to brand guidelines
• Drive brand activation excellence across own retail stores and shop-in-shop channels
• Guarantee that all retail experiences reflect the brand’s premium positioning and visual identity
• Work together with imaginative and experiential marketing teams to actualize innovative concepts at the point of purchase
Collect consumer feedback and insights to improve future activation strategies and enhance customer happiness

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience
• Proficiency in English is required
• 3–5 years of experience in marketing retail operations, trade marketing, or consumer activations (preferably within FMCG, tobacco, or lifestyle industries)
• Shown a history of leading retail teams and delivering activation programs
• Excellent communication and interpersonal skills
• Understanding of retail benchmarks, merchandising principles, and brand execution standards
Willingness to travel and work on-site during activations and retail events

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.