Content Creator

About the Role

We’re looking for a creative, strategic, and passionate Content Creator / Brand Imagist to help shape and amplify the personal and professional brand of, a rising figure in sports, fashion, and philanthropy. This is a unique opportunity to lead the development of high-impact, multi-platform content that drives brand visibility, social engagement, and partnership opportunities.

As a key member of our brand team, you'll collaborate directly with our Creative Director, the Founder, and top-tier external partners to create compelling digital storytelling across three main ventures:

• Personal Brand Development – Craft content that builds awareness of the client's persona and attracts high-profile brand partnerships.
• Philanthropy & Foundation – Promote initiatives and increase visibility for her charitable efforts through storytelling and social impact content.
• Footwear Line Launch – Drive 360° content and branding for an upcoming shoe line, from launch strategy to ongoing product storytelling.

This role is ideal for someone who has helped shape the personal brand of a public figure, athlete, or entrepreneur—and knows how to make content work hard across platforms.

Key Responsibilities

• Personal Brand Amplification:
• Develop and execute content strategies to grow the client's social media following and drive engagement.
• Position them as a compelling ambassador for potential brand partners.
• Create video scripts, social media posts, blog content, and personal stories that reflect her values and voice.
• Foundation Awareness:
• Produce mission-aligned content to highlight philanthropic efforts and events.
• Collaborate with stakeholders to craft emotionally resonant stories and campaigns.
• Footwear Line Content & Strategy (80% focus):
• Lead content creation and branding efforts for the launch and promotion of the client's signature shoe line.
• Work closely with product designers and marketing teams to shape compelling product stories, visuals, and campaigns.
• Cross-Channel Execution:
• Maintain content calendars and oversee publishing across website, social media, blog, and email.
• Ensure consistency in tone, quality, and brand alignment across all verticals.
• Track performance metrics and continuously optimize for reach and conversion.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 2–4 years of experience in content creation, brand storytelling, or digital marketing.
• Strong writing, editing, and content strategy skills—across video, web, and social media.
• Experience managing content for a personal brand or public figure is highly preferred.
• Comfortable working in fast-paced, entrepreneurial environments.
• Proficient with CMS platforms (e.g., WordPress), social tools (e.g., Hootsuite, Buffer), and design tools (e.g., Canva, Adobe Creative Suite).
• Understanding of SEO, brand building, and performance-driven content marketing.
• Self-starter with a collaborative, roll-up-your-sleeves mindset.
• Bonus: Experience in sports, lifestyle, or fashion branding.

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Work Location: In person