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Content Creator

True Classic is hiring a Contract Content Creator to represent the brand on TikTok Live and Whatnot. This role is focused primarily on live selling, engaging with audiences in real time, and driving conversion through authentic, high-energy on-camera presence.

This is a creator-forward role — less about highly produced performance ads and more about connecting with customers live, showcasing products, and building excitement that drives revenue.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Live Selling & On-Camera Hosting

Host regular TikTok Live and Whatnot live shopping events.
Confidently represent the True Classic brand in a natural, relatable, and high-energy way.
Demonstrate products, highlight key features and benefits, and answer customer questions in real time.
Drive urgency and conversion through live-exclusive offers, product education, and strong calls to action.

Audience Engagement & Community Building

Interact with viewers in chat, respond to comments, and build rapport with repeat customers.
Create an engaging and entertaining live experience that keeps viewers watching and shopping.
Stay current on platform trends and live commerce best practices.

Content Support (Plus, Not Primary Focus)

Capture short-form clips from live sessions for repurposing across TikTok or other social channels.
Contribute ideas for live show themes, product spotlights, and promotional moments.
Organic content creation outside of live is a bonus but not the core focus of this role.

Cross-Functional Collaboration

Partner with the Paid Media team to align live events with promotions and product pushes.
Collaborate with the Marketing and eCommerce teams to ensure messaging and offers are accurate and conversion-focused.
Work with the Creative team to maintain brand alignment while keeping content native to each platform.

Qualifications

Comfortable and confident on camera with strong communication skills.
Experience hosting live content (TikTok Live, Whatnot, Instagram Live, Twitch, etc.) is preferred but not required.
High-energy, personable, and naturally engaging presence.
Ability to think on your feet and respond to live audience questions in real time.
Basic understanding of eCommerce and selling techniques is a plus.
Familiarity with TikTok and/or Whatnot platforms.
Ability to commit to a consistent live schedule.
Self-starter who can operate independently in a fast-paced environment.

Workplace Arrangement

Hybrid – Calabasas, CA

This role is based out of our Calabasas, CA office, with the expectation to work onsite a minimum of 3 days per week to support collaboration and content production.

Compensation

$35-$40/hour

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we're a fast-growing apparel brand obsessed with fit, quality, and impact. But we're building more than great products—we're building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
Paint the Picture – We set clear vision and help others see what great looks like.
Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
Get 1% Better – We continuously improve how we work through strong systems and small wins.
Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
Crush the Challenge – We surface problems early and take ownership to solve them.
Go Fast – We take initiative, move with urgency, and bias toward action.
Be Creative – We challenge the norm and find better ways to win.
Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what's next at True Classic!

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