Specific Roles and Responsibilities:
- Responsible for planning, creating, and updating visual identity and visual content creation strategy of the Company, with a focus on photography and videography.
- Enhance the online experience on the website and social media and plan out the Company’s branding content for the wider portfolio.
- Serve as the brands primary videographer and photographer for the creation of all marketing content including but not limited to promotional videos, advertising campaigns, new business and digital media requirements.
- Capture high quality event content capturing fun, brand friendly moments both candid and on some occasions staged.
- Develop product content including but not limited to food & drink, locations, staff, clothing.
- Develop content for marketing collateral and digital marketing contents for all platforms in line with Company’s branding strategy and SOPs.
- Utilize all the social media channels to the fullest, making sure content is drawing sufficient exposure and reach in view of prescribed KPIs
- Responsible for all photographic and video content from start to finish including capturing content and editing for the needs of output.
- Curate a strong gallery of aspirational images and video content which will be used to reflect the brand in marketing and press.
- Play a key role in assisting to shape the visual storyline of content touchpoints while assisting to maintain the brands digital assets.
- Use various media including graphics, animations, data visualisation, music and voice overs to create professional grade content.
- Coordinate all activities and materials supporting each photographic and video shoot project
- To work with clearly detailed content briefs provided as well as creating content briefs
- Secure and archive permissions for use of photo images for individuals
- To be up to date on video and photography trends to ensure we are at the forefront of content.
- Participate in marketing meetings
- Assisting the marketing team with daily marketing tasks and obtaining all creative and marketing objective
- Researching demand for the organization's products and services in view of the campaign’s outcomes
- Build brand awareness and positioning.
- Be updated of the latest trends and industry-best practices in F&B industry and adapt the content strategy accordingly.
Pre-requisites
· Bachelor’s degree or master’s degree in marketing, business administration, Videography, photography or equivalent experience in the creative or design
field.
· 5+ years’ experience running successful insight led content campaigns, preferably in F&B industry
· Proficient in Adobe Photoshop, Illustrator, InDesign and Premier Pro and relevant software
· Expert knowledge and skills in handling different cameras and lenses
· Driving license is preferred
Job Types: Full-time, Permanent
Pay: Up to AED6,000.00 per month