Content Creator (TikTok & Instagram) - Oak Brook / Naperville / Schaumburg IL

NOTE: If you are interested, please read the HOW TO APPLY section closely.

About Minnie Bird

Minnie Bird is a fast-growing fast casual concept focused on premium chicken, dirty soda, and free ice cream. We’re early in our growth and building toward a breakout brand, with strong unit volumes, customer demand already in place and a brand that customers genuinely love. We currently have locations in Schaumburg, Oak Brook and Naperville and have others on the way.

We are investing in content as a primary growth driver and are looking for a creator to scale our presence on TikTok and Instagram.

Role Overview

We are hiring a Content Creator to produce high-volume, engaging short-form video content for TikTok and Instagram. This role is focused on execution — filming, editing, and posting content daily from within our restaurants.

This is not a traditional “social media manager” role. The focus is on speed, creativity, and performance.

Key Responsibilities

• Film short-form video content in-store on a daily basis (You can work on-site at the Minnie Bird location closest to you.)
• Edit and publish TikTok/Instagram Reels daily
• Spot trends fast and know how to make them feel native to Minnie Bird, not like a knockoff
• Be on camera — breaking the 4th wall, talking to the audience, help bring the brand to life
• Create content featuring food, customers, team members, and in-store moments
• Test different formats and double down on high-performing content
• Collaborate with leadership on content direction and brand voice

Qualifications

• Proven experience growing a TikTok or Instagram account — show us the work
• At least one piece of content that crossed 100k views (1M+ is a real plus)
• Strong instincts for hooks, pacing, and what makes people stop scrolling
• Comfortable filming and editing on mobile (iPhone, CapCut, or whatever gets it done)
• On-camera presence and personality — you must be comfortable appearing in content or directing others on camera
• Self-directed and fast-moving; you don't need someone to tell you what to post today

What Success Looks Like

• Consistent daily content output that reflects the Minnie Bird brand
• Growth to 100k+ followers on TikTok and/or Instagram within the first year
• High average view counts and engagement relative to follower size
• Content that drives real-world traffic — people coming in to Minnie because they saw something

Compensation & Benefits

• Base salary: Starting at $60,000 (based on experience and track record)
• Performance bonuses tied to content views, engagement, and measurable traffic impact
• Free Minnie Bird — obviously
• A real seat at the table in building a brand people are going to know

How to Apply (Important)
NOTE: Just sending a resume will not get you considered.

Upload/Provide the following:

• Links to TikTok and/or Instagram accounts you've grown or managed
• 2–3 examples of your best-performing content
• Optional but highly recommended: 5–10 content ideas you'd execute for Minnie Bird

Just sending a resume will not get you considered.

Pay: From $60,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in IL 60173, USA